Business lead

➡️ About the Opportunity Our client is launching an events production entity across North American markets to create a live entertainment business. We're seeking aBusiness Leadto drive customer acquisition, optimize performance marketing, and lead operational execution as we launch our first shows. This is arolewhere you'll operate as the day-to-day leader of the division during the launch phase, reporting directly to executive leadership. You'll combine strategic thinking, analytical rigor, and hands-on execution to build a profitable entertainment business from the ground up. ➡️ You'll thrive if you

Love building things from scratch and seeing tangible results

Get energized by data but also enjoy creative problem-solving

Want to lead without needing a VP title on day one

Prefer hands-on execution over pure strategy slides

Are equally comfortable in Excel, Ads Manager, and venue negotiation calls

➡️ Role Description

Project Management

Own project timelines, milestones, and deliverables across marketing, production, and operations workstreams.

Coordinate cross-functional stakeholders: concept creation, business modeling, media buying, data analytics, operations and production.

Build operational playbooks and systems that enable repeatable, scalable show production across markets.

Report directly to leadership on progress, risks, and key decisions requiring escalation.

Digital Marketing & Customer Acquisition

Design and execute paid marketing campaigns across Meta, Google, TikTok, programmatic, and emerging channels.

Optimize performance: manage budgets ($500K+ annually), CAC targets, conversion funnels, and ROAS across shows and markets.

Leverage fan database for audience segmentation, lookalike targeting, pre-sale validation, and demand forecasting.

Build and test creative strategies: ad formats, messaging frameworks, audience personas, and channel mix by event format.

Implement attribution and tracking infrastructure to measure customer journey from awareness to ticket purchase.

Own marketing KPIs and weekly reporting: spend efficiency, fill rates, customer acquisition trends, cohort performance, and LTV modeling.

Data Analytics & Business Intelligence

Build dashboards and reporting frameworks for marketing performance, show economics, and operational health metrics.

Analyze unit economics at the show level: ticket revenue, venue costs, talent expenses, marketing spend, contribution margin, and break-even thresholds.

Develop financial models and scenario planning tools: impact of pricing changes, occupancy variations, cost structures, and scale assumptions.

Identify optimization opportunities through data: which formats drive best margins, which markets show strongest demand signals, what creative performs, when to cancel vs. proceed.

Conduct competitive intelligence analysis: track live entertainment competitors on pricing, formats, marketing tactics, and customer reviews.

Provide data-driven strategic recommendations to inform expansion decisions, format prioritization, budget allocation, and gating criteria.

➡️ What You Bring

Required Background

Strategic consulting experience (2-4 years) at top-tier firm (McKinsey, Bain, BCG, Deloitte S&O, Strategy&, etc.).

Post-consulting corporate experience (2-4 years) in large organization:

Advanced degree: MBA from top program OR MS in Data Science, Engineering, Computer Science, or related quantitative field.

Total experience: 5-10 years professional experience combining consulting + industry.

English fluency: Native or fully fluent (C2 level) – must be comfortable presenting to executives and negotiating with vendors.

Technical & Analytical Skills

Advanced Excel/Google Sheets: financial modeling, scenario analysis, complex formulas, pivot tables.

SQL proficiency: ability to query databases, join tables, and extract insights from large datasets.

BI tools experience: Tableau, Looker, Mode, Power BI, or similar visualization platforms.

Performance marketing platforms: hands-on experience with Facebook Ads Manager, Google Ads, analytics tools.

Data analysis frameworks: comfortable with cohort analysis, funnel optimization, A/B testing, statistical significance.

Entrepreneurial & Operational Skills

Project management excellence: proven ability to launch complex, multi-stakeholder initiatives from 0→1.

Bias toward action: thrives in ambiguous environments, makes decisions with incomplete information, iterates quickly.

Systems thinking: builds scalable processes, not one-off solutions.

Stakeholder management: navigates competing priorities, influences without authority, builds consensus.

Creative problem-solving: finds solutions when resources are constrained, unblocks obstacles independently.

➡️ What we offer you

Vacation: 4 weeks, which you can take right from the start without having to accumulate them.

Schedule: 40 hours, except in July and August when we switch to 36 hours with “Summer Fridays” (no work in the afternoon!).

Work mode: Hybrid! You come to the office 2 days a week.

Health insurance: Active from day one! The employer pays 60% and you pay 40%. It covers medication, dental care, specialists, travel, and disability (short and long term).

Stripends:

As this position is highly strategic for the company, you may be eligible for employee stock ownership.