About the Embe project
The Enabling Market Intelligence & Building Engagement (EMBE) project is creating a software backbone for last-mile delivery in East Africa, focused on rural agent management and behavioral intelligence. Often described as a “LinkedIn for Agents,” EMBE organizes fragmented agent networks into structured, data-rich ecosystems, aligning incentives, improving performance visibility, and unlocking new opportunities for both agents and investors. The project is advancing from research to execution, building a product that addresses key challenges and expands market opportunities in agriculture and beyond.
Role Overview
Busara is a research and advisory firm dedicated to advancing and applying behavioral science in the Global South. We are seeking a Business Intelligence Analyst consultant who will play a crucial role in guiding product and software development decisions by providing actionable insights into Kenya’s and East Africa’s agriculture markets for the Embe project. The consultant should be a results-driven individual who possesses deep market analysis expertise, strong quantitative skills, and a well-established professional network within the local agriculture ecosystem. The ideal consultant will leverage prior experience supporting software product teams in agriculture to enhance our offerings.
Key Accountabilities and Project Deliverables: The Business Intelligence Analyst consultant will collaborate closely with the Embe project team, Busara research team and engage with developers to perform a variety of tasks, including but not limited to:
Conduct in-depth market analysis to identify trends, gaps, and opportunities in the agriculture sector, with a focus on digital transformation and product innovation.
Maintain and leverage an extensive network with key stakeholders, agribusinesses, farmer organizations, and relevant government or development partners.
Gather, analyze, and present data on user and market needs to inform product requirements, roadmap, and strategic decisions.
Collaborate with product managers, researchers, engineers, and designers to translate business intelligence into effective technology solutions for the agriculture sector
Identify risks and recommend strategies for market entry, growth, and competitive differentiation.
Track competitors, new entrants, and external factors that impact the agriculture ecosystem and digital product uptake.
Develop regular reports and actionable dashboards for the leadership team and product stakeholders.
Contribute to the design, execution, and dissemination of the Embe project
Participate in field work for assigned projects as may be required.
Required Competence & Expertise
Bachelor’s degree in Business, Marketing, Statistics, Agricultural Economics, Agribusiness, or related field.
At least 5 years’ experience in market analysis, business intelligence, or research, with a strong focus on the agriculture sector in Kenya.
Demonstrated experience supporting technology or software product development teams.
Established professional network in the regional agriculture space (e.g., with cooperatives, value chain actors, government bodies, NGOs).Excellent communication, data visualization, and presentation skills.
Strong knowledge of data analysis tools (Excel, SQL, BI platforms, R, Python).
Desired Qualifications:
Hands-on experience with digital agriculture solutions, platforms, or agri-tech startups/initiatives.
Understanding of market and regulatory trends affecting agricultural innovation in East Africa.
Application Process
Interested candidates should submit their CV highlighting relevant experience. Applications will be reviewed on a rolling basis.
Data Privacy Statement
As part of Busara’s recruitment process, personal information provided by an applicant through various means will be collected and stored. This includes but is not limited to the information which the candidate provides to Busara in their application and profile, any data from role assessments, interviews information including video interviews and data provided to us by your referees. This data will be used to evaluate the application, communicate with the candidate, and where a candidate has selected this option, for future recruitment opportunities. All this information will be treated as part of each job application record and only retained for the required record retention period.
By choosing to apply for this position at Busara, you are giving Busara your consent to process your personal data as described above. We are committed to protecting your privacy and ensuring that your personal information is secure.
