- Works with the Admissions Counsellor to develop a growth strategy and
increase the number of enrolments in the campus
- Supports the Admissions Counsellor in achieving the monthly admissions
targets
- Conducts research on the local market, competitor offerings and the
profile of prospective parents to understand their needs, and shares insights
with the Admissions Counsellor to improve the parent engagement strategy
- Works closely with the Admissions Counsellor to learn parent engagement
strategies and foster relationships with prospective parents
- Assists in monitoring the offline and online channels for leads and
follows up with prospective parents (e.g. one-to-one counselling for offline
channels, quick response to emails and web queries for online channels or
telephone conversations, etc.)
- Shares feedback with the Marketing team regarding the quality of leads
and effectiveness of marketing strategies
- Plans and carries out marketing activities for the school
- Reviews the effectiveness of the various channels of marketing activites
and proposes changes where appropriate.
- Keeps abreast of competitor offerings
- Supports and participates in the Admissions events, such as Open House
and orientation
Requirements
Marketing Skills
