AppFolio is more than a company. We’re a community of dreamers, big thinkers, problem solvers, active listeners, and multipliers. At every opportunity, we set the pace while delivering innovation built to carry real estate into the future. One in which every experience feels effortless, yet meaningful. Where customers are empowered to take on any opportunity. We show up as one team, connected by our values to be a force for good. Because together, we have the power to create extraordinary outcomes for our customers, our communities, and ourselves.

The Business Development Representative (BDR) is a key player that has fueled AppFolio’s growth by assisting in pipeline development and enhancing brand awareness. This entry-level sales role is the starting point for a promising career in Software-as-a-Service (SaaS) sales. We are looking for confident, ambitious, self-starters seeking to showcase their potential and add value to the company.

The ideal candidate is local to Santa Barbara, CA as this position is a hybrid role, reporting to an office hub at least 3 times a week.

Your impact

Make 50 outbound calls per day with the intent to qualify leads, build relationships with property managers, and develop new sales opportunities from cold accounts
Partner with Account Executives to qualify prospects and learn additional sales tactics to win deals together
Update and maintain Salesforce and Gong databases with new notes and intel gathered from conversations with prospects
Report on weekly results, both qualitative and quantitative
Expand knowledge of industry as well as the competitive posture of the company

Your first 30 days

Confidently make calls to prospects using our sales methodology and tactics
Develop understanding of AppFolio’s value and competitive advantages
Pitch AppFolio value propositions to prospects
Leverage several sales enablement tools and processes to hit key metrics for performance (Salesforce and Gong)
Form relationships with team members and key players on the BDR, Sales and Marketing teams

Your first 60 days

Identify target accounts with Account Executives and have strategic conversations
Experiment with different prospecting methods (calls, emails, LinkedIn, Vidyard)
Effectively execute on marketing campaigns to increase brand awareness

Your first 90 days

Growth in autonomy and ownership of strategy
Lead team huddles and discussions
Consistently meet performance objectives and metrics (daily activities, weekly targets, and monthly quota)
Partner with leadership to review performance and develop career goals

Qualifications

1+ year work experience in a sales role.
Positive, can-do attitude.
Exceptional level of drive and passion for results.
Willingness to learn new skills and build a career in sales.

Location

Find out more about our locations by visiting our site.

Compensation & Benefits
The compensation that we reasonably expect to pay for this role is: $74,285.71 OTE. The actual compensation for this role will be determined by a variety of factors, including but not limited to the candidate’s skills, education, experience, and internal equity.
Please note that compensation is just one aspect of a comprehensive Total Rewards package. The compensation range listed here does not include additional benefits or any discretionary bonuses you may be eligible for based on your role and/or employment type.

Regular full-time employees are eligible for benefits - see here.

We accept applications on an ongoing basis.

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Business Development Representative - SMB

TLDR