Business Development Representative (Performance-Based)

AI overview

Work closely with the Head of Growth to qualify leads and support sales initiatives, focusing on AI-driven innovation and direct revenue impact.

Sensory Design is an AI-driven Innovation Lab blending creativity, technology, and human emotion.

We design and launch next-generation AI products, from multisensory experiences (Feelkits) to Alteryon, our platform for lifelike AI Avatars and digital ambassadors.

Following the launch of Alteryon and the expansion of our commercial activities in Europe, we are strengthening our go-to-market team and opening Business Development Representative (BDR) positions to support the Head of Growth in scaling Sensory Design’s commercial traction.

This is a hands-on role for ambitious, execution-focused profiles who want to grow inside an AI-native environment and directly impact revenue.

Role Overview

As a Business Development Representative, you will work side-by-side with the Head of Growth, supporting outbound sales, lead qualification, partnerships scouting, and early-stage client relationships.

Your mission is simple: create qualified opportunities and feed a high-quality pipeline for Sensory Design and Alteryon.

This role is ideal for people who:

  • Want exposure to AI, innovation, and international markets
  • Are comfortable with targets, metrics, and performance-based compensation
  • Prefer action over theory

Key Responsibilities

  • Qualify inbound leads from marketing campaigns and outbound initiatives
  • Execute outbound activities (cold email, cold calls, LinkedIn outreach) toward target accounts
  • Support the Head of Growth in identifying new markets, verticals, and partnership opportunities
  • Participate in selected events, exhibitions, and networking opportunities relevant to AI, innovation, and digital products
  • Conduct structured research on prospects, competitors, and market signals
  • Build and nurture early-stage relationships with potential clients and partners
  • Collect and document insights from prospects to improve positioning and offers
  • Maintain accurate records in CRM (HubSpot) and support pipeline reporting
  • Contribute directly to sales goals and revenue generation

Requirements

  • Previous experience in business development, sales, or similar commercial roles
  • Strong communication and relationship-building skills
  • Confidence in speaking with decision-makers (B2B environment)
  • Ability to work with CRM tools (HubSpot or equivalent)
  • Structured mindset: follow-up discipline, pipeline hygiene, documentation
  • Interest in AI, digital products, or innovation-driven environments
  • Fluency in English and Italian is mandatory
  • German is a strong plus (DACH focus)

An existing client portfolio is a plus, but execution ability beats the number of contacts.

Benefits

  • 100% performance-based collaboration (success fee only)
  • Percentage on every closed deal, calculated on gross margin
  • One-time fixed fee for each BANT-qualified lead
  • No fixed salary or monthly retainer
  • Direct exposure to international clients and AI-driven products
  • Opportunity to grow into senior BD, partnerships, or growth roles as Sensory Design and Alteryon scale

21iLAB is an independent award winning agency with 30 professionals, a multi-cultural environment and able to transform an idea into a project through strategy, creativity and innovation. Our mission is to add value through creative innovation.21iLAB is based in Vaduz, Zurich and Milan.Discover more at 21ilab.com.

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