Business Development Representative (GTM Focus)

AI overview

Execute go-to-market strategies alongside sales leadership, generating qualified opportunities while managing outreach and lead qualification through innovative tools.

Cheesecake Labs partners with Series A+ startups and SMBs to design and build complex digital products across data, AI, blockchain, and modern software platforms. Our deals are consultative and strategic, six to seven figures, multiple stakeholders, longer cycles.

Today, with more than 10 years of experience connected to Silicon Valley, Cheesecake Labs has delivered 300+ digital products for a diverse range of clients, from Fortune 500 to fast-growing startups, that have the challenge of innovating in the world’s most competitive markets. 

Among our clients, we have leading brands such as BMW, MoneyGram, Pepsico, Merck, Singularity University,  and Tapcart.

Our commitment to high-quality services has earned us recognition as the Top 1 Mobile Development company in Latin America and among the top 10 globally for Mobile App and Custom Software Development by Clutch and a GPTW-certified company for 9 years in a row.

 

About the Role

We’re looking for our first GTM Associate who will work directly with the CEO and Sales leadership to execute our go-to-market strategy for strategic accounts and new services. 

The ideal candidate is hands-on, analytical, and relentless in follow-through: someone who combines strategic thinking with disciplined prospecting, smart use of tools, and measurable results.

Your Impact:

  • Partnering with the CEO and Sales Leaders to define and prioritize outreach campaigns, ICPs, messaging, and channels.
  • Researching detailed information on target ICPs and key stakeholders using tools like LinkedIn Sales Navigator, Clay, and AI assistants.
  • Executing high-volume, high-quality outreach via LinkedIn, email, and calls, and when relevant, supporting presence at events and meetups.
  • Generating qualified opportunities (SQLs) for Account Executives through personalized, value-driven outreach sequences.
  • Experimenting with messaging, sequences, and automation tools (AI/LLMs, email warm-up, workflows) to continually improve engagement and conversion.
  • Managing leads and activities in HubSpot, ensuring clean data, accurate tracking, and clear reporting on pipeline and performance.
  • Staying current on industry trends, competitors, and buyer needs in our core markets (AI, blockchain, fintech, and digital products) and feeding those insights back into campaigns.

Ideal Candidate:

  • 2+ years in a growth-focused sales role (agency, SaaS, or consulting preferred).
  • Strong understanding of outbound prospecting, GTM strategy, and lead qualification.
  • Strong research skills to identify accounts, stakeholders, and insights that drive personalized outreach.
  • Hands-on experience with HubSpot, LinkedIn Sales Navigator, Clay, AI/LLM tools, and email warm-up tools; familiarity with other B2B prospecting platforms is a plus.
  • Tenacity and resilience with a hard-working, high-energy approach to execution; coachable with a strong learning mindset.
  • A strategic mindset with a clear bias for action; able to help build the GTM playbook and execute it consistently.
  • Curiosity about emerging tech (AI, Web3, digital products, data) and a passion for helping clients succeed.
  • Motivated to grow a career in sales, and comfortable with cold outreach (emails, LinkedIn, and calls).

Location:

  • US-based, preferably near a major tech or business hub

Compensation:

  • $2,000 base/month
  • +$100 per SQL call held by AE
  • +$1,000 per deal won
  • You’ll work closely with leadership, learn from the inside how a top product studio grows internationally, and help shape CKL’s commercial playbook for the years ahead.

Why Cheesecake Labs?

It's easier to sell when the service is good – and we're the best in what we do! You'll have the opportunity to elevate our business to the next level, helping enterprises innovate with mobile and web experiences, and grow with the company.

 

The collected personal data will be used only to manage and control candidate resumes in order to assess the necessary requirements such as the contact information, and also to conduct this selection process. 

The collected data will not be shared with others (“third parties”) without your authorization, and their use will be restricted to Cheesecake Labs' internal staff, and also to the service providers that process your data for the selection process. At any time, you can contact us and we will remove your data from our data collection system. In order to do that, just simply send an email to [email protected].

Salary
$2,000 per month
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