Business Development Representative / Go to Market Analyst

About Basetwo
Basetwo is a fast-growing Toronto-based AI startup transforming pharmaceutical manufacturing. Our platform helps enterprise pharma companies accelerate innovation, optimize operations, and make manufacturing smarter and more resilient. We’re backed by top-tier investors from Boston, New York, and the Bay Area and are building a world-class team to scale our impact globally.

Role Overview
We’re rethinking the traditional BDR role into a Go-to-Market Analyst position — a critical player in our sales engine. This is a research-heavy, strategy-focused role that enables our Account Executives to target the right prospects, craft personalized outreach, and execute high-impact campaigns. You will be the intelligence behind our go-to-market efforts.

What You’ll Do

1. Targeted List Creation

• Build precise lead lists of target contacts in prioritized accounts and territories.
• Conduct market research to identify:
• Accounts with R&D or manufacturing hubs in target territories
• Products produced and manufacturing locations
• Maintain high-quality lists (5–20 leads per account/site, ~50–200 entries per territory)

2. Account Briefs

• Prepare detailed briefs per target account/site summarizing:
• Company overview, revenue, headcount, and HQ location
• Key products and R&D/manufacturing sites
• Relevant digital initiatives, press releases, or news
• Alignment to Basetwo’s solutions and customer use cases

3. Territory Briefs

• Create region-specific briefs highlighting:
• Key accounts, regional HQs, and manufacturing sites
• Market opportunities for AE planning and prospecting

4. Tactical Campaign Support

• Support sales events, including:
• Conferences: research attendees, speakers, and exhibitors; schedule meetings; coordinate outreach
• Webinars: build invitee lists, send invitations, manage follow-ups
• Sales Travel & Site Visits: provide logistical and intelligence support to optimize targeting
  

What Success Looks Like

• High-quality, actionable leads and briefs that enable AEs to prioritize and close opportunities
• Well-researched, targeted outreach that drives engagement with top-tier pharma accounts
• Proactive, thoughtful use of research tools (including AI like GPT) to solve complex go-to-market questions
  

Requirements

Requirements

• 1–3 years in sales research, market intelligence, or related analytical roles
• Experience building B2B lead lists and account briefs (pharma experience a strong plus)
• Strong research and analytical skills; comfortable learning about unfamiliar market
• Excellent written and verbal communication
• Highly organized and detail-oriented

Benefits

Why Basetwo

• Join a mission-driven startup transforming pharmaceutical manufacturing
• Work closely with founders and enterprise clients
• Gain exposure to strategy, sales intelligence, and AI-driven workflows
• Competitive compensation and growth opportunities in a fast-paced environment