We are seeking a dynamic Marketing/Sales Manager to lead our go-to-market strategy and drive customer acquisition for our SaaS product. This is a hybrid role combining marketing creativity with sales execution, ideal for someone who thrives in a fast-paced startup environment. You'll report directly to the CEO and play a pivotal role in scaling our user base from early adopters to widespread adoption. This is a full-time position, remote-friendly with occasional travel for events or meetings.
Key Responsibilities
- Marketing Strategy & Execution: Develop and implement comprehensive marketing plans, including content marketing, SEO/SEM, social media campaigns, email marketing, and partnerships to generate leads and build brand awareness.
- Sales Leadership: Manage the full sales funnel from prospecting to closing deals, including outbound outreach, demos, negotiations, and customer onboarding. Focus on B2B sales cycles for SaaS solutions.
- Lead Generation & Nurturing: Identify target audiences, create buyer personas, and use tools like CRM (e.g., HubSpot or Salesforce) to track and nurture leads through inbound and outbound channels.
- Product Positioning: Collaborate with product and engineering teams to refine messaging, create compelling product demos, and gather customer feedback to iterate on features.
- Performance Analytics: Track key metrics (e.g., CAC, LTV, conversion rates) using analytics tools (e.g., Google Analytics, Mixpanel) and report on ROI to optimize strategies.
- Team Building: As we grow, assist in hiring and mentoring junior marketing/sales staff.
- Budget Management: Oversee a lean marketing budget, prioritizing high-impact, low-cost tactics suitable for an early-stage startup.
- Market Research: Conduct competitive analysis and stay ahead of industry trends in SaaS to inform strategies.
- Bachelor's degree in marketing, Business, or a related field; MBA is a plus.
- 3-5 years of experience in marketing and/or sales, preferably in SaaS or tech startups.
- Proven track record of driving revenue growth in early-stage companies, with examples of successful campaigns or deals closed.
- Strong understanding of digital marketing tools and sales methodologies (e.g., inbound marketing, ABM, challenger sale).
- Excellent communication skills, both written and verbal, with the ability to craft persuasive narratives.
- Self-starter mindset: Comfortable wearing multiple hats in a resource-constrained environment.
- Technical aptitude: Familiarity with SaaS products and ability to quickly learn our platform.
- Willingness to travel up to 20% for conferences, client meetings, or networking events.
Good To Have
- Proficiency in tools like Google Workspace, CRM software, marketing automation platforms (e.g., Mailchimp, Marketo), and analytics dashboards.
- Experience with growth hacking techniques, A/B testing, and viral marketing.
- Knowledge of SaaS metrics and subscription-based business models.
- Creative problem-solving and data-driven decision-making.
- Passion for tech innovation and startups.
All your information will be kept confidential according to EEO guidelines.
