As Business Development Manager for Korea, you’ll drive growth by expanding Keywords Studios’ presence among leading game developers. You’ll build strong relationships, identify new opportunities, and close strategic deals and manage strategic relationships for Keywords game development and art services. You’ll act as a trusted partner to clients while shaping how we grow in one of the most exciting gaming markets in the world.
Key Responsibilities
Sales Execution & Pipeline Growth
● Drive end-to-end sales from lead generation to contract closure to achieve quarterly, and annual revenue goals.
● Develop and manage a qualified sales pipeline, balancing studio capacity with deal potential and profitability.
● Create and execute account plans for key clients to increase market share and strengthen long-term partnerships for the Keywords brand.
● Represent Keywords services at trade shows and industry events to expand brand visibility and generate leads for your assigned production team.
Client Relationship Management
● Build and nurture trusted partnerships with top-tier clients, aligning Keywords’ solutions with their 3-5 year business goals.
● Collaborate closely with Account Managers/Production to ensure client retention and satisfaction across global territories.
● Lead quarterly business reviews to identify upselling and cross-sell opportunities generated and sent to the right teams within Keywords.
● Work cross-functionally with production teams to ensure quality delivery and client success.
Market Strategy & Collaboration
● Analyze market trends, competitor activity, and client feedback to inform business strategy up to the executive team.
● Partner with Marketing to support targeted campaigns for the Japan market.
Reporting & Forecasting
● Maintain accurate pipeline data and forecast in Pipedrive CRM.
● Report weekly key wins, challenges, and competitive insights with ideas to overcome any obstacles.
● Manage operational expenses within budget and contribute to financial reporting accuracy.
People Management & Strategic Leadership
● Manage, coach, and develop a team of mid-level salespeople and sales operations professionals, fostering a culture of accountability, collaboration, and high performance.
● Conduct regular performance reviews and set clear KPIs for team members.
● Identify and implement professional development opportunities to build future leadership capability within the team.
● Develop scalable and repeatable sales programs in Korea that align with global growth objectives.
● Contribute to overall company strategy and serve as a role model for collaboration, integrity, and innovation.
● Build confidence in the Keywords brand within the Korea market.
Goals
● Achieve and exceed revenue targets across all service lines assigned.
● Build and maintain a robust, high-quality sales pipeline.
● Increase client retention and increase share of revenue within existing accounts.
● Provide clear market insights and strategic input to global leadership.
Requirements
● 10+ years in B2B sales, business development, or account management, ideally in
creative services, tech, and game development.
● Proven track record of meeting or exceeding revenue targets.
● Experience managing client relationships and negotiating multi-stakeholder deals.
● Understanding the video game production pipeline is a strong plus.
● Familiarity with CRM tools (Pipedrive, Salesforce) and productivity suites (Google
Workspace, MS Office).
● Fluent English: Korean language skills strongly preferred.
● Strong passion for gaming culture and the interactive entertainment industry.
● Willingness to travel up to 50% domestically and internationally.
● Bachelor’s degree or equivalent experience.
Benefits
Here are some of the benefits our studios can offer:
Our Diversity, Equity, Inclusion and Belonging (DEIB) Commitment: Keywords Studios is an Equal Opportunity Employer and considers applicants for all positions without regard to race, ethnicity, religion or belief, sex, age, national origin, marital status, sexual orientation, gender identity, disability or any other characteristic protected by applicable laws. If you require any adjustments during the process please let us know in your application. We are committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. We especially welcome applications from candidates of underrepresented groups in the industry.
PERSONAL DATA PROTECTION POLICY
By providing your information in this application, you understand that we will collect and process your information in accordance with our Applicant Privacy Notice. For more information, please see our Applicant Privacy Notice at https://www.keywordsstudios.com/en/applicant-privacy-notice.
Role Information: EN
Studio: Keywords Studios
Location: APAC, Korea
Area of Work: Sales
Service: Create
Employment Type: Full Time
Working Pattern: Remote
COMPANY PROFILEEstablished in 1998 and floated on the London Stock Exchange’s AIM in 2013, Keywords(KWS) is the world’s leading provider of technical services to the fast growing, global video games market. Our 5,000 employees in 50+ Studios in 21 countries provide graphic art asset production, game development, audio, testing, localization and customer support services to most of the leading video game developers and publishers. We have a proven track record of organic and acquisition led growth and have successfully acquired and integrated 39 acquisitions since 2014. WHY WORK AT KEYWORDS STUDIOS? People that work at Keywords are passionate, talented, committed and resourceful. As a business we thrive on diversity, celebrate uniqueness and work as teams whether we are physically together in one of our 43 global studios or working together virtually. We empower people to perform to the best of their ability with our “can do” attitude. We appreciate and embrace flexibility. We learn at every opportunity to grow ourselves through experience, training and tackling new challenges. This is what makes us Keywordians.https://www.keywordsstudios.com/
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