Business Development Manager

This role is based in our 240 Blackfriars office.

Omdia is a leading global technology research and advisory group, part of Informa TechTarget, providing deep market intelligence, consulting, and analysis on technology markets.

Omdia work with the most valuable B2B tech companies in the world and currently serve 87% of the top 100!

 We have over 300 analysts across 25 research locations, working with clients in over 150 countries - when our analysts speak, the industry listens!

Role Objective

The role is centered on orchestrating go-to-market strategies to drive growth with a strategic and prolific focus on net new logo acquisition and untapped market penetration, while maintaining Omdia’s high standards of client partnership and industry expertise.

Core Responsibilities

Lead systematic prospecting and execute strategic campaigns to win new customers, expand into new personas, and generate high-value opportunities within the technology sector. You will own the full sales cycle, from prospecting to deal closure, focusing on hunting net-new clients in technology and enterprise sectors to support their critical business objectives.

• New Logo Acquisition Leadership: Live and breathe your key targets and own the entire sales process, from initial contact and qualification to negotiation and closing deals.
• Go-to-Market Orchestration: Build and execute integrated sales motions uniting demand generation, Sales Development Representative’s (SDR’s) outreach, and hunting activities to land new accounts.
• Systematic Prospecting: Develop repeatable and scalable processes for identifying and engaging new buyers, leveraging market intelligence, persona mapping, and competitive analysis to prioritize prospects.
• Build client relationships and value proposition: Build trust with clients at senior levels to then align Omdia’s insights, guidance, and tools with client priorities to demonstrate value.
• Team Collaboration & Enablement: Work closely with Marketing, SDR, and Sales Enablement teams to orchestrate pipeline generation, share best practices, and maintain discipline in outbound hunting activities.  Work with the wider Omdia analyst and consulting teams to ensure that clients are delighted with the service they receive
• Performance Reporting: Deliver accurate forecasts and pipeline metrics focusing on prospecting conversion rates, net-new business growth, and campaign ROI.

• 5+ years of experience selling technology or related market intelligence/research consulting services.
• Experience selling into industries such as:
  • Cybersecurity
  • SaaS
  • AI
  • IT Infrastructure
  • Consumer Devices
  • Channel
• Proven track record of net new business development (“hunter” profile) with demonstrated ability to penetrate untapped accounts and close deals in the $100K+range.
• Mastery of advanced B2B sales methodologies in consultative selling, solution selling, and complex pursuits for technology research and advisory services.
• Experience in outbound prospecting and new logo acquisition.
• Excellent communication and presentation skills, with the ability to articulate complex technological concepts to diverse audiences
• Strong CRM and sales automation tool experience, including pipeline management and data-driven performance optimization.

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, colour, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence.

Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world