Business Development Manager

This position can be out of our 275 Grove St, Auburndale, MA 02466, USA OR our 404 NW 10th Street 2nd floor, suites 200-201. Portland Oregon 972029. USA offices.

The role is centered on orchestrating go-to-market strategies to drive aggressive growth with a relentless focus on net new logo acquisition and untapped market penetration, while maintaining Omdia’s high standards of client partnership and industry expertise.

Role Objective

Lead systematic prospecting and execute strategic campaigns to win new customers, expand into new personas, and generate high-value opportunities within the technology sector. Success is measured by new logo wins, pipeline acceleration, and expanding Omdia’s reach within global enterprise accounts.

Core Responsibilities

• New Logo Acquisition Leadership: Own the full prospecting cycle from target identification to deal closure, focusing on hunting net-new clients in technology and enterprise sectors.
• Go-to-Market Orchestration: Build and execute integrated sales motions uniting demand generation, SDR outreach, and hunting activities to land new accounts.
• Systematic Prospecting: Develop repeatable and scalable processes for identifying and engaging new buyers, leveraging market intelligence, persona mapping, and competitive analysis to prioritize prospects.
• Team Collaboration & Enablement: Work closely with Marketing, SDR, and Sales Enablement teams to orchestrate pipeline generation, share best practices, and maintain discipline in outbound hunting activities.  Work with the wider Omdia analyst and consulting teams to ensure that clients are delighted with the service they receive
• Performance Reporting: Deliver accurate forecasts and pipeline metrics focusing on prospecting conversion rates, net-new business growth, and campaign ROI.
• Market Intelligence Expansion: Actively research and segment markets to discover buyers outside of Omdia’s existing footprint and develop tailored outreach strategies for different buying scenarios.

Qualifications

• 5+ years of experience selling technology market intelligence or related market intelligence/research consulting services.
• Experience selling into industries such as:
  • Cybersecurity
  • SaaS
  • AI
  • IT Infrastructure
  • Consumer Devices
  • Channel
• Proven track record of net new business development (“hunter” profile) with demonstrated ability to penetrate untapped accounts and close deals in the $100K+range.
• Mastery of advanced B2B sales methodologies in consultative selling, solution selling, and complex pursuits for technology research and advisory services.
• Experience in outbound prospecting and new logo acquisition.
• Excellent communication and presentation skills, with the ability to articulate complex technological concepts to diverse audiences
• Strong CRM and sales automation tool experience, including pipeline management and data-driven performance optimization.

Key Success Measures

• Achievement of aggressive new logo acquisition and annual contract value (ACV) growth targets.
• Consistent high performance in net-new pipeline generation, prospect conversion rates, and “hunting motion” execution.
• Effective collaboration with cross-functional teams to maximize market impact and deliver seamless client experience.

Desired Behaviors

• Self-motivated, energetic, and resilient in the face of prospecting challenges and market shifts.
• Ability to “roll up sleeves” for rigorous outbound sales activity, including cold outreach and campaign execution.
• Commitment to continuous improvement, adopting scalable processes and best practices for new business acquisition.

Salary for this position is $65,000 - $80,000 (based on experience) + $48,000 commission (uncapped). 

TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence.

Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world