Business Development Manager

We are looking for a Business Development Manager to drive the commercial success of our leading K12 EdTech SaaS solutions in a strategic market segment (international and bilingual schools).

As our Business Development Manager, you'll be the driving force behind growth, executing a dual-track strategy of direct sales and distributor channel management. You'll work directly with school leaders to demonstrate how our platform transforms teaching, learning, and administrative efficiency.

This is a rare opportunity to act as an entrepreneur within our organisation, building and executing a winning go-to-market strategy while rolling up your sleeves to do the foundational work that drives results.

What You'll Do

Own the Revenue

• Drive new business acquisition and revenue growth for our product suite within international and bilingual schools in your territory.
• Build and manage a robust pipeline through a dual-track approach: direct outbound prospecting and by developing , managing, and enabling a network of distributors.
• Lead the full sales cycle from initial outreach through negotiation and close.
• Achieve and exceed quarterly and annual ARR targets

Note, you will work in tandem with a global sales force that is also incentivized to see you close opportunities.

Be the Market Expert

• Become the voice of international and bilingual schools within our company, deeply understanding their unique operational models, procurement cycles, and budget approval workflows.
• Conduct product demonstrations in both English and Mandarin Chinese, showcasing how our solutions address their specific needs.
• Gather and synthesize customer feedback and market intelligence to inform product development and positioning.

Do the Work

• Proactively hunt for new business through cold calls, networking, and persistent pursuit of conversations with key decision-makers
• Identify, develop, and manage distributor partnerships to build a healthy and productive channel ecosystem.
• Create your own collateral and pitch materials when needed to win deals and enable partners.
• Attend conferences and education events to build relationships and generate leads.

Drive Cross-Functional Collaboration

• Partner with Product teams to advocate for features and enhancements that serve the international school segment.
• Work with Marketing to develop segment-specific campaigns, content, and lead-generation initiatives.
• Collaborate with Customer Success to ensure smooth handoffs and identify expansion opportunities.

Requirements

Who You Are

Required Experience

• 5+ years in B2B SaaS sales or business development, with a proven track record of meeting or exceeding targets in K12 Education
• Direct experience selling to or working with international or bilingual schools is essential.
• Proven expertise in both direct sales and managing distributor/channel partners.
• Deep understanding of International Curriculum frameworks (IGCSE, A-Level,IBDP,AP) and/or British curriculum structures
• Deep understanding of the procurement processes, tender procedures, and decision-making units within international schools.
• Experience managing complex, multi-stakeholder sales cycles with school leadership teams

Education Technology Background

• Familiarity with academic management systems, learning platforms, or assessment solutions is highly desirable.
• Understanding of K12 international school operations and curriculum needs.

Skills and Attributes

• Hunter mentality: You thrive on prospecting, opening doors, and creating opportunities where none existed
• Self-starter: You don't wait for permission—you identify what needs to happen and make it happen
• Collaborative entrepreneur: You can rally teams around a shared vision and drive cross-functional initiatives
• Exceptional communicator: You can articulate complex solutions clearly to diverse audiences, from teachers to C-suite executives
• Data-driven: You use CRM tools effectively, analyze pipeline metrics, and make decisions based on evidence
• Resilient: You handle rejection well and maintain energy and optimism through long sales cycles

Location and Logistics

• Based in China.
• Comfortable working with global teams and travelling regularly to client and partner sites.
• Valid passport and ability to travel internationally as needed.

All qualified applicants will receive consideration for employment without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality or sex. Faria operates a safer recruiting policy and the successful applicant may be required to complete an enhanced disclosure from the DBS and an Enhanced Check for Regulated Activity.

Please note: Due to a high volume of applicants, only shortlisted candidates will be contacted.

Benefits

• Competitive salary, plus eligible for sales team variable compensation plan.
• Monthly Health & Wellness Allowance.
• Office lunch & team socials.
• Professional Development Budget.
• Regular performance reviews

ABOUT FARIA EDUCATION GROUP

At Faria Education Group, we are dedicated to reaching every learner and inspiring every educator. As the trusted partner of over 10,000 schools and 4 million students in 155 countries, we lead the way in international education systems and services.

We offer an integrated suite that supports all aspects of curriculum management, teaching and learning, admissions, and school-to-home communications. With an unwavering commitment to innovation, our technology is designed with rigorous standards for data protection and security, ensuring first-class training and support for modern international schools.

Through our innovative online courses and revision programs, we provide comprehensive educational experiences. Our offerings include the IB Diploma and Cambridge online courses, bringing high-quality education to schools and homes worldwide.

Join us in our commitment to transforming education and empowering communities globally. Explore our services, including ManageBac, OpenApply, Atlas, SchoolsBuddy, Pamoja, Wolsey Hall, and Oxford Study Courses.

https://www.faria.org/careers