Role Purpose Drive Syngenta Biological & Seedcare™ strategy across Tunisia/Algeria/Libya "TAL" countries, ensuring resource alignment with business priorities. Provide technical and marketing support for product launches and lifecycle management. Act as the Biological & Seedcare™ champion in TAL, implementing customer-focused strategies.
Key Responsibilities
- Achieve TAL Biological & Seedcare™ sales targets and 5YP goals
- Adapt AME strategy to local needs
- Develop portfolio strategies aligned with TAL requirements
- Evaluate business opportunities for 5YP growth
- Enhance market intelligence
- Implement Syngenta Biological & Seedcare™ strategy
- Collaborate on local trials and technical evidence
- Engage customer teams with Syngenta offerings
- Define product positioning with AME Team
- Ensure technical recommendations inform marketing
- Prepare for successful NPI/PLCM
- Serve as Biological & Seedcare™ champion in TAL
- Provide agronomic support and training
- Analyze trial data and share insights
- Align on trial methodologies with BA TECHNICAL
- Design demo trials and protocols
- Be the primary contact for Marketing and Technical topics
- Coordinate strategy implementation across teams
- Design campaign plans for new brand launches
- Ensure robust technical communications
- Explore development opportunities in Biological & Seedcare™
- Execute customer-focused strategy
- Lead relationships with national advisors and research institutes
- Develop strong customer relationships
- Proactively address customer needs
- Advocate for customer perspective internally
- Analyze customer satisfaction metrics
- Work effectively across boundaries
- Align with Market Development Manager and Business Development Manager
- Collaborate with Sales, Marketing Intelligence, Customer Marketing, and CPD teams
Critical Success Factors
- Knowledge of Biostimulant & seed treatment business
- Understanding of crop agronomy and products
- Cross-functional collaboration skills
- Ability to motivate marketing & sales teams
- Continuous learning and innovation mindset
- Strategic thinking and insight generation
- Customer-centric approach
- Strong communication and problem-solving skills
- Adaptability to changing market conditions
KPIs
- Market understanding improvement
- Quality of trials and launch plans
- NPI readiness and timely launches
- Product positioning and differentiation
- Training frequency and quality
- Customer feedback and satisfaction metrics
- Cross-departmental collaboration effectiveness
Critical knowledge
- · Bachelor’s degree in agronomy.
- · Marketing (concepts, marketing mix principles, etc.) / Segmentation (concept and application)
- · Business strategy development / Financial analysis / Business planning / Product knowledge
- · Leadership skills: communicate with impact, lead change and hold ambiguity, manage for performance, collaborate across boundaries, build a culture of innovation
- · Understanding of competitive environment, product management and line management
- experience / Knowledge of influencers and channel management
- · Agribusiness experience: knowledge of cropping practices and crop protection products
Critical experience
- · Minimum of 5 years technical/ marketing / sales management experience
- · Marketing, Portfolio or Sales experience in agrichemical business industry
- · Familiar with the North African business environment
Critical technical, professional and personal capabilities
- · Apply Syngenta methodology in Market development (e.g. Training, Demo trial, Range Management, PLCM, etc.)
- · Understanding of crop agronomy (e.g. crop cycle, Biostimulant management, seed treatment techniques, application technologies)
- · Familiar with Syngenta and main competitors Portfolio as well as market trends ·
- · Analytical thinking · Influential and communication skills
Critical leadership capabilities
- · Complies with Syngenta leadership 4 element: Collaborative, Curious, Courageous & Accountable
- Lead internal, Lead others
Willingness to travel in the in-scope countries · Good English, French and Arabic language skillset required
