Business Development Director

Business Development Director
Location: Hybrid/Remote within US (East Coast)

About Inizio Medical

Inizio Medical is a global, award-winning medical communications agency, formed through integration of ApotheCom, Ashfield MedComms, Nucleus Global and MEDiSTRAVA. We are a tech-enabled professional services company with over 2000 employees and offices across Europe, US and Asia. Inizio’s global organisation includes: Advisory, Medical, Evoke, Engage and Biotech business units with ~10,500 employees worldwide and ~$1.6bn in revenue in 2025.

Role Purpose

You will join Inizio Medical’s first Business Development unit focused on proactive business acquisition, initiating and nurturing fresh relationships with prospects of all sizes and research focus within the pharmaceutical industry. This role demands proactive lead generation, strategic pipeline building, eloquent scientific communication, internal stakeholder engagement, and resilience to drive new revenue across global markets. As a role that operates across internal groups, Business Development leads are expected to identify and exploit opportunities for up and cross-selling products and services across Inizio Medical portfolio.

Key Responsibilities

Territory & Account Strategy Development

• Within the assigned account set (“Territory”) co-create strategic growth plans with Client Services/IGP leads to identify priority targets for:
• expansion into white space within existing accounts or
• pursuing net-new companies aligned with Inizio’s scientific expertise
• Translate strategic objectives into actionable tactics, including, but not limited to:
• stakeholder mapping
• crafting client-specific value propositions
• selecting optimal engagement channels
• Maintain accountability for operationalizing these plans, ensuring timely execution and measurable progress toward growth goals.
• Establish a “feedback loop” mechanism with internal stakeholders to ensure continued engagement and facilitate agile course-correction based on market realities.
• Embed with the Client Services teams to help assess the current portfolio of business and:
• Participate in reviews of the current business and help to focus the Client Services teams on actionable and specific activities to drive future growth.
• Help the Client Teams with long-term assessment of the business viability and growth prospects and lead business diversification discussions, e.g.: identifying net new prospects that could support or replace existing book of business at risk.
• Support the integration of the entire Inizio portfolio of services into the medical agencies. Facilitate cross-agency integration through introduction of specialist products and services.

Prospecting & Pipeline Development

• Conduct outbound research and outreach to new pharma/biotech targets and therapeutic areas.
• Qualify, nurture, and convert cold leads into viable opportunities autonomously managing the “sales funnel”.

Stakeholder Management

• Build external credibility through high-impact outreach: direct email, LinkedIn, conference engagement, on-site visits.
• Ensure continued engagement of client stakeholders between projects through thought leadership sharing, touch points at events, etc. to build and maintain long-term relationships.
• Collaborate closely with Inizio SMEs, Medical Writers, AI/Analytics, and Consulting leads to develop tailored proposals.
• Embrace team culture: your skills are an asset to Inizio, you will be invited to share your knowledge with your colleagues and take on mentorship responsibilities to help improve overall team performance and reinforce the feeling of the common purpose of the Inizio Medical Business Development team.

Reporting & Forecasting

• Pipeline management in CRM (HubSpot):
• Engagements
• Stage attribution
• Value estimation
• Timing
• Track key metrics: lead pipeline health, conversion ratios, revenue forecasts, and win rates.
• Regularly report to Growth leadership to inform territory health, strategic priorities (e.g.: current and upcoming Preferred Provider assessments), limiting factors and concerns, etc.

Work Ethic & Resilience

• Embrace rejection, refine messaging, and iterate engagement approaches under pressure-driven targets.
• Maintain high levels of ownership, organization, and discipline across long lead-cycle sales efforts.

Qualifications & Experience

Experience: Strong sales experience in life-sciences,  medical communications, clinical consulting, MSL or similar roles.
Education: Scientific background (e.g., Biochemistry, Life Sciences, PharmD, MD, MSc), medical writing exposure preferred.
Skills & Attributes:

• Demonstrated success in outbound sales/business development.
• Highly articulate written/digital communication in scientific contexts.
• Strong emotional intelligence; adept at influencing diverse stakeholder networks.
• Able to juggle internal/external stakeholders, drive multidisciplinary collaboration.
• Self-motivated, target-driven, resilient, with relentless attitude toward sales goals.

What We Offer

• Join a collaborative, supportive culture that encourages career progression.
• Work alongside >2,000 scientists, strategists, and analytics experts in a top 5 Communications business worldwide.
• Competitive base + OTE tied to performance; hybrid/work-life balance and professional development supported.