Founded in 2018, Persona is a 250-person tech startup based in San Francisco. We’re fortunate to be backed by some of Silicon Valley’s leading venture capital firms. Persona offers flexible building blocks that help businesses fight fraud, stay compliant, and build trust among their customers. For example, Coursera uses Persona to ensure the right person is earning each degree, OpenAI uses Persona to prevent the misuse of ChatGPT, DoorDash verifies couriers and anyone ordering alcohol, and Lime checks the ages of customers before they ride electric scooters or bikes. To learn more, check out this short video.
About the Role
We're making the internet a safer place by revolutionizing online identity. This isn’t easy and we need the most driven (and curious) talent to help us. As a Business Acquisition Strategist, you'll work directly with our product sales team (including our founders and VP Sales) to land foundational deals with industry leaders, shape our product's future, and have an outsized impact on our mission to build a more trustworthy digital world.
This is a full-time position based in our HQ in downtown San Francisco - currently in the office Tuesday-Thursday with Monday and Friday as office optional. This position may also include up to 25% travel to meet with our prospective customers.
How this opportunity will fuel your career
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Change the World – We do things differently here. How we work makes a real difference for our customers—and we believe it's the future of enterprise tech.
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Business Impact – You’ll play a key driver in our revenue growth, leading new customer acquisition through a consultative approach, and helping expand Persona’s footprint in key markets.
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Deal Excellence – Comprehensive world-class product and customer acquisition training to accelerate your success in a dynamic, fast-paced environment.
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Executive Partnership – You’ll partner directly with our COO, VP of Sales and sometimes even our Founders, leveraging their expertise to move faster and win bigger.
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Career Development – Paths for growth include many opportunities to expand your skill set and move upmarket or take on leadership roles.
What you'll bring to Persona
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Experience – A lot of experience isn’t needed. We can teach you the fundamentals of customer acquisition. But we can’t teach you how to be innately driven to solve really tough problems. We need someone with that drive.
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Curiosity – You’re hungry to learn new things, see different perspectives, and conquer fresh challenges. You're excited to work across diverse teams and understand how technical solutions solve real business problems.
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Technical Aptitude – You enjoy solving complex problems and genuinely want to understand how technology can make prospective customers' lives better, especially when working with technical products.
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Relationship-Building Skills – You're naturally great at reading people, building trust quickly, and turning skeptics into champions. You know how to navigate complex deals while keeping everyone excited about the path forward.
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Outstanding Communication – You can break down technical concepts in a way that makes sense to everyone, whether they're engineers or executives, and you communicate clearly in conversations and writing (whether it be Notion, Apollo, Slack, or SFDC).
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Growth Mindset – You're adaptable and driven to outperform. You take feedback well and are always looking to level up, thriving in a fast-paced, collaborative environment.
Compensation & Equity
For this role, the estimated base salary range is between $60,000 - $80,000. This role also offers generous commission with great upside potential based on personal and team performance. Your expected earnings can be much greater than your base salary. Base salaries and are determined by a number of factors such as years of experience, expertise, qualifications and more. In addition to cash compensation, we offer competitive equity packages that play a big part in recognizing you for the huge impact you will have on helping us achieve our mission. Please note, the salary range is a guideline that is subject to change without notice.
Benefits and Perks
Persona offers a wide-range of thoughtful and inclusive benefits for this role, including medical, dental, and vision, 3% 401(k) contribution, unlimited PTO, quarterly mental health days, family planning benefits, professional development stipends, wellness benefits, among others.
While we believe competitive compensation and benefits are a critical aspect of you deciding to join us, we do hope you consider why our core values and culture are right for you. If you’d like to better understand what it’s like working at Persona, feel free to check out our reviews on Glassdoor.
