The Bethel School of Supernatural Ministry (BSSM) Marketing Manager will support the Bethel Marketing Manager and execute marketing efforts to recruit, capture, and enroll new students in Bethel School of Supernatural Ministry. 

This role is responsible for planning and executing integrated marketing and communication campaigns to portray the BSSM brand and product to relevant local and international markets. It helps lead and manage all brand, advertising, marketing, campaign messaging, events, and public relations activity across markets with the ultimate goal of building brand reputation, driving demand and enrollment for the school, as well as discipling people digitally, engaging authentically, and helping connect them to resources at BSSM. 

Working with department heads and managing employees, this role serves as the key ingredient for school growth and expression. In addition, they will work directly with Bethel’s Marketing Manager to establish BSSM’s brand in the wider Bethel movement and beyond. 

Who is a good fit for this position? 

This position is good for someone who is passionate about expanding the Kingdom of God in every sphere of influence. We are looking for someone who is a self-starter with a proactive, entrepreneurial mindset—one who can chart their own path and execute marketing ideas and strategy. 

Work Schedule: 40 hours weekly

Compensation: $62,400 - $68,640 annually

 Purpose: 

To support the Bethel Marketing Manager to execute all brand, marketing, and public relations initiatives. 

Responsibilities: 

• Work with Bethel’s Marketing Manager to develop brand strategy, vision, and help manage the brand and reputation of BSSM in domestic and international markets. 

• Develop 12-month and longer-term (2-3 yr) marketing plan for student enrollment with the oversight of Bethel’s Marketing Manager. 

• Plan, manage, and execute marketing initiatives and campaigns within budgetary guidelines and deadlines— including but not limited to offline and digital advertising (including programmatic and retargeting campaigns), in order to build brand awareness, drive consistent, relevant web traffic, and build a strong digital communications presence. 

• Work directly with Bethel’s Marketing Manager on campaign strategy, as well as collaborate with the leadership team and department heads to maximize marketing plans. 

• Manage and supervise BSSM’s marketing team, as well as maintain positive and productive relationships with partners and vendors. 

• Support daily work of the marketing team as per instructions by Bethel’s Marketing Manager, including but not limited to integrated (multi-channel) marketing & PR campaign executions, media engagement, event organization, and digital advertising. 

• Advertising management - including planning, scheduling, preparation of creative, and optimization of strategy. 

• Oversee the day-to-day management of graphic design and creative teams to develop marketing collateral 

• Manage projects, timelines, and budgets. 

• Develop, manage, and execute a content plan for BSSM’s social media profiles and presence, including Instagram, Facebook, Twitter, and additional channels that may be deemed relevant. This includes developing and executing local social media strategy and content. The role will manage and execute the social media marketing calendar designed to optimize engagement and growth. 

• Help manage and run Instagram Lives to help get the message out about our core values and revival culture. 

• Explore new ways to engage and identify new channels and marketing platforms to reach possible future students. Continuously ideate and innovate within the digital space 

• Regularly report on campaign performance and effectiveness 

• Copywriting - Defining messaging for campaigns, reviewing and editing copy for all outlets. Knowledge and understanding of the Storybrand framework is a plus. 

• Content creation: Lead ideation and strategy to create shareable content appropriate for specific platforms to spread testimonies, inspiring truths, and relevant information about our school. This includes leading photography/videography, graphic development, and visual development. 

• Manage and execute content Creation, including: Graphic design for social media posts, Basic photography - styled shoots with students, New bio headshots for all pastors 
• Graphic Design 
• Public Relations and strategic communications support: including press releases, issues, and crisis management 
• Collaborate with other departments in Bethel Education and Bethel Church to maximize brand awareness 
• Help manage and coordinate the execution and branding/promotion of BSSM Events, including BSSM One Day Conference, Encounter Room and Open Houses. Making sure administrators, production teams, and hosts/leaders are all on the same page. 
• Run BSSM Booth at various conferences and events throughout the year. 
• Create a healthy streamline of communication and collaboration between all BSSM extensions, including BSSM Alumni, BSSM Online, BSSM Español, & BSSM Português. 

Requirements

• A minimum of 2 years’ relevant experience 

• BA/BS degree in marketing, communications, business administration, or other related disciplines, or equivalent in experience. 

• Strong written and verbal communication skills 

• Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions. 

• Planning and project management skills - set goals, make a plan to achieve them and manage the process to reach said goals. 

• Good analytical skills – must be able to assemble and interpret data, create executive summaries,s and deliver business insights 

• A good understanding of the nature and usage of different media channels for effective communications 

• A high degree of internet-savvy, with a curiosity and enthusiasm for digital and media trends 

• Good problem-solving and project management skills – able to identify, analyze, and propose solutions to various business or execution issues 

• Capable of working on multiple projects simultaneously 

• Ability to work under pressure and to tight deadlines, ensuring speed to market whilst maintaining quality of work 

• Proficiency in using social media and project management software (e.g. Coschedule & Flow) to schedule and monitor social media conversations. 

• Active and well-rounded personal presence in social media and digital marketing platforms, with a command of each network and its best practices. 

• Collaborate with our Operations & Admissions team to support our admissions process. 

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Life Insurance (Basic, Voluntary & AD&D)
• TeleHealth : HealthiestYou (24 hour doctor/prescription access)
• Wellness Resources
• Paid Time Off (Vacation, Sick, Jury Duty, Bereavement Leave & Public Holidays)
• Cafeteria 125 Benefit Premium Pre-Taxing Option
• Retirement Plan (403b, IRA) with Retirement Fund Matching
• Free Bethel.TV Equip Plan (Exclusive access to conferences, services, classes, shows, and more!)
• Free Bethel Leaders Network ENGAGE membership - Full Access to the Online Platform
• Free Staff Lunches
• 20% Discount on most Items in the Bethel Bookstore and Bethel Music online store
• Invitation to attend Select Conferences
• Opportunity to work with some of the most passionate lovers of Jesus in the world!