Branding Specialist

About Drip Capital

We are a US-based fintech company revolutionizing global trade for SMEs. At Drip Capital, we’re redefining the future of trade finance and facilitation, empowering small and medium-sized enterprises (SMEs) to scale internationally with ease.

With the global SME trade market exceeding $5 trillion, our mission is to provide businesses in emerging markets with seamless access to capital—eliminating red tape and outdated processes. By leveraging cutting-edge technology, we make trade finance fast, efficient, and hassle-free. Beyond financing, we simplify trade and sourcing, helping SMEs navigate global markets effortlessly.

Headquartered in Palo Alto, California, with offices in India, Drip Capital is strategically positioned to meet the evolving needs of SMEs in emerging markets.

Backed by top investors—including Accel, Peak XV, Wing VC, Sequoia India, Y Combinator, GMO, SMBC Japan, Barclays, and IFC—Drip has facilitated over $7 billion in trade across 10,000+ buyers and sellers. As we continue to grow, we remain committed to transforming global trade for SMEs worldwide.

Role Overview

We are looking for a Brand & Communications professional who can build and scale brand strategy from the ground up while driving high-impact go-to-market initiatives. This role will own positioning, messaging, and brand storytelling across products and campaigns, working closely with product, sales, and leadership to shape how the brand shows up in the market.

You will be responsible for strengthening brand identity, enabling business growth, and ensuring consistent, compelling communication across all touchpoints.

Key Responsibilities

Brand Strategy & Positioning

• Build and evolve brand strategy from scratch for products or business lines
• Define positioning, messaging frameworks, and value propositions aligned with customer needs
• Ensure brand consistency across campaigns, launches, and channels
• Strengthen brand trust, recall, and long-term customer loyalty

Go-To-Market & Product Launches

• Own marketing for a product suite or category, from positioning to execution
• Design and execute scalable GTM playbooks for new launches and market expansions
• Lead high-visibility product launches and integrated campaigns across online and offline channels
• Enable sales teams with messaging, pitch decks, playbooks, and collateral that convert

Campaigns, Content & Communications

• Conceptualize and execute brand campaigns end-to-end: ideation, production, rollout, and performance tracking
• Craft compelling narratives and messaging aligned with brand values
• Lead content strategy across digital, social, and owned channels
• Drive organic growth and engagement through strong storytelling and community conversations

Cross-Functional Collaboration

• Act as the bridge between product, sales, design, and leadership teams
• Translate product capabilities into customer-centric stories
• Collaborate with agencies, partners, and vendors for campaigns and brand initiatives

Brand Building & Impact Measurement

• Build and maintain brand guidelines and visual/verbal identity
• Track brand health, campaign impact, and engagement metrics
• Drive continuous improvement through insights and experimentation

What We’re Looking For

• 5–8+ years of experience in brand marketing, communications, or integrated marketing
• Proven experience owning brand strategy and GTM for products or categories
• Strong storytelling, messaging, and positioning skills
• Experience working closely with product and sales teams
• Hands-on experience with product launches, rebrands, or market expansions
• Strong understanding of digital, social, and offline brand touchpoints
• Ability to think strategically and execute with speed and precision
• Comfort operating in fast-paced, high-growth environments

Nice to Have

• Experience in fintech, SaaS, consumer tech, or B2B products
• Experience launching products into new markets or segments
• Prior experience with brand collaborations, events, or partnerships