Brand Strategy Intern

About Amartha

At Amartha, we empower micro-businesses across Indonesia, enabling growth and equal prosperity. We’ve supported over 2.7 million entrepreneurs—mostly women—by disbursing IDR 22.8 trillion in funding. As we step into 2025, Amartha is evolving into a technology-driven financial ecosystem, expanding our reach in lending, funding, and payments. Through innovation and digital solutions, we aim to enhance accessibility, streamline processes, and create a seamless user experience.

About the Role

As a Brand Strategy Intern, you will support the team in shaping Amartha’s brand direction through research, insight development, and strategic documentation. You’ll be involved in analyzing market and cultural trends, studying competitors, and helping craft the brand’s positioning and communication strategy.

Job Descriptions

• Assist in brand research: competitor mapping, market trends, cultural insights
• Help develop brand positioning, messaging frameworks, archetypes, and tone of voice
• Organize brand audits and gather visual and strategic references for brand development needs
• Prepare materials for brand reviews, internal workshops, and discussions with stakeholders

Requirements

• Strong interest in brand development, consumer behavior, and market trends
• Skilled in conducting desk research and competitor analysis
• Able to summarize insights into actionable recommendations
• Familiar with or open to learning about communication strategies, brand positioning, and tone of voice
• Proficient in organizing data, references, and documentation neatly
• Detail-oriented, structured thinker, and comfortable working with decks/presentations

At Amartha, we are dedicated to creating a workplace that celebrates diversity, ensures equity, and fosters inclusion. We believe that diverse perspectives—shaped by factors such as gender, age, race, ethnicity, education, culture, and life experiences—drive innovation and growth.

We actively welcome individuals from all backgrounds to join us in building an environment where everyone feels respected, valued, and empowered. Our commitment is to provide equal opportunities and foster a sense of belonging that enables our employees to thrive and make meaningful contributions.