Brand Strategist - Healthcare Advertising

Why Precision AQ 

When you love what you do, it won’t feel like work. Who says your calling and career have to be mutually exclusive? People who join us at Precision AQ are drawn to our agency because of their passion for and commitment to truly cutting-edge and incredible work – they stay for our ethos of wecentricity, the community and collaboration we foster here. Launching clients’ treatments. Changing patients’ lives. Advancing creativity and strategy, improving results and outcomes. We do our best and most innovative work when it’s fueled by purpose and comprised of the unique and varied perspectives and abilities of team members across the globe.

At Precision AQ, talent is displayed in the work, not flaunted in plumes of conceit. Here, cooperation and wecentricity are what we champion. Are you a self-effacing rock star? A sensible diva? A down-to-earth maestro? Have we got a stage for you. Our people are wildly talented, clever, and inspiring.

Who we are:

We are not just researchers, problem solvers and consultants but the architects and stewards of the brand strategy and the voice of the customer in the agency's work.  We fight for the right thing to do for the brand.  We bring brands to life and push them forward using critical insights gained through deep understanding of the patient & customer journey, analysis of market trends, competition, and our clients’ businesses. And we drive behavior change through strategic storytelling and measurable, purposely designed communications strategies that help us achieve the desired positioning.

Who you are: 

The Brand Strategist will work closely with senior Strategist(s) to develop market and competitive overviews for clients and new business opportunities, coordinate and manage internal and external market research projects, and and independently manages creation of key brand strategy client deliverables, enlisting help from leads in multiple disciplines as necessary.

Essential functions of the job include but are not limited to:  

The Brandscape

• Help the team develop fundamental knowledge of brandscape (Customer, Competitor, Self) and market landscape dynamics on assigned brands
• Collaborate with lead strategist and/or account team on audits for in-line clients and as part of pitches
• Tackle ad hoc research assignments
• Listen to company investor/earnings calls and summarize key updates
• Assess/review client data and industry databases to identify therapeutic area market dynamics
• Audit industry publications and websites to identify innovative and novel communications and trends in the space
• Create and manage brand Miro boards
• Create and present summaries internally
• Regularly review industry databases and publications in support of all brand teams to identify actionable news, events and opportunities
• Lead efforts to keep internal teams apprised of market activities and share relevant insights with clients as appropriate

Voice of Customer

• Conduct social listening audits
• Help develop recommendations for strategic research projects, including objectives, methods, and timing
• Coordinate and manage market research vendors and recruiting on assigned clients and pitches
• Manage transcripts and create quote libraries for research readouts
• Create and present summaries internally
• Craft screeners and discussion guides
• Conduct interviews and smart community research
• Write and share interview summaries

Strategy

• Develop personas
• Help create content and slides for workshops
• Coordinate presentation development and editing
• Participate in strat map sessions
• Help create content and slides for workshops
• Collaborate with account on project brief development with an eye on objectives, target insight and content – and ensure project briefs are aligned with overarching strategy
• Provide analysis of research and help craft recommendations for client strategy based on market landscape

Client & Team Management

• Contribute content and support to lead strategist as needed for status, presentations and workshops
• Help create content and slides for workshops
• Coordinate presentation development and editing
• Collaborate regularly with account, engagement and creative teams

The Strategy Department

• Audit industry publications and websites to identify innovative and novel communications and trends
• Contribute cases and learnings in weekly department staff meetings

The Agency 

• Collaborate with other disciplines and other precision teams proactively and respectfully
• Provide business development and pitch support, including setting up primary research and conducting desk research

Regularly Interacts With

• Strategy, Account, Medical, Digital, Media and Creative team members; Clients; Research vendors; Physicians, other HCPs and patient audiences

Qualifications: 

Minimum Required: 

• Bachelor’s Degree
• 2+ years of agency or related marketing experience

Other Required: 

• Strong communication, interpersonal and management skills are required
• Comprehensive understanding of Microsoft Office (Word, Excel, PowerPoint, Outlook)
• General understanding of Internet use
• May require travel domestically and/or internationally including overnight stays

Skills:  

• Strong communication skills (both written and oral)
• Collaboration
• Rigorous Analysis
• Problem Solving
• Simplification
• Story Telling
• Attention to Detail

Competencies:  

• Ability to synthesize and simplify complex information and communicate it to a variety of internal and external audiences
• Flexible and collaborative approach to problem solving

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