Brand Partnerships Manager
TLDR
Own and architect Klar’s partnership ecosystem, impacting revenue and brand perception through high-stakes negotiations and commercial strategy.
Klar is on a mission to democratize financial services in Mexico—because half of the population still doesn’t have access to a bank account. We’re building the future of fintech with a rich set of debit and credit products, and we’ve already served over 7 million users since our launch in 2019! 🚀
We are proud to compete in one of the most dynamic fintech markets in the world alongside the likes of Nubank, Revolut, and traditional banks—and we’re raising the stakes by building a premium brand that Mexicans are proud to carry in their wallets.
We are also proud to have been certified in 2023 as a “Great Place to Work” in Mexico we’ve worked hard to make that happen and will continue to make bigger strides in the future! Sound like a place you’d like to be?
Our people
If you join us at Klar, you’ll be welcomed to a team which is rich in many talents and we are very proud! With our head office in Mexico City, and remote tech hubs in Berlin and Argentina, we are always learning something new about another culture or language. With so many people from different backgrounds and walks of life (young professionals, parents, LGBTQ+, neurodivergence), you’ll definitely find your people here!
Our values
- Ownership - We own our successes & our failures as a team.
- Excellence - We do everything to the best of our ability & always seek to achieve a new level of excellence in our work.
- Inclusion - We believe we are stronger together and actively work to promote a safe, diverse, inclusive, and respectful culture.
- Customer Obsession - We understand the value Klar can bring to its customers & it’s always at the forefront of our decisions.
- Klarity - We communicate clearly & with authenticity. It’s in our name & it’s what we do.
The position and your daily adventures
This is a full-time position based in our Mexico City office with a hybrid model, therefore we are looking forward to seeing you in our office 3 times per week.
This is not a typical partnerships role. You will be the architect of Klar’s entire partnership ecosystem, owning commercial MSI deals, premium lifestyle and entertainment activations, a brand ambassador program, and marquee sponsorships. You will operate with autonomy, report directly to senior leadership, and have a direct impact on both revenue and brand perception.
You will be equally comfortable closing a Meses Sin Intereses deal with a major retailer and negotiating a multi-year sponsorship with a Liga MX club, an F1 partnership, or signing a nationally recognized brand ambassador. You understand that a great partnership is both a business case and a brand story and you know how to make both land.
What you’ll do:
> Must have:
Commercial Partnerships & MSI
- Own Klar’s Meses Sin Intereses (MSI) partnership strategy: identify, negotiate, and close agreements with top-tier retailers across fashion, travel, electronics, home, and dining.
- Model surcharge economics, participation share, and billing projections to ensure every MSI deal is commercially sound.
- Navigate the full MSI transaction ecosystem: emisores, adquirentes, procesadores, cámaras de compensación with fluency and credibility.
- Build and maintain a robust commercial pipeline, tracking competitor activity and opportunity sizing.
Benefits Architecture & Cardholder Value
- Design and evolve Klar’s benefits portfolio to compete with the top premium credit cards in Mexico.
- Translate partnership deals into tangible, well-communicated cardholder benefits: discounts, early access, exclusive experiences, lounge passes, and more.
- Partner with Product and Marketing to ensure benefits are discoverable, activated, and celebrated across all channels.
Strategy, Operations & Reporting
- Build and own the partnerships roadmap: quarterly priorities, deal pipeline, KPIs, and post-close performance reviews.
- Define success metrics beyond revenue from brand attribution, cardholder NPS uplift, activation rates, and media value equivalency.
- Work cross-functionally with Legal, Finance, Product, and Marketing to move deals from LOI to live.
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Represent Klar in high-stakes external negotiations with confidence, creativity, and commercial discipline.
> Bonus qualifications:
Premium Lifestyle & Entertainment Partnerships
- Secure category-defining partnerships in sport, entertainment, hospitality, and culture that position Klar as a premium brand. Identify and close Tier 0 deals across verticals including.
- Develop a structured benefits tiering framework (Tier 1 / Tier 2 / Tier 3) that maps partnerships to cardholder segments and drives upgrade behavior.
Brand Partnership Program
- Build Klar’s partnership program from scratch: define the strategy, identify targets, manage outreach, and close agreements.
- Identify and sign high-profile Mexican and LATAM brands across entertainment, sport, and culture targeting national relevance and aspirational audience profiles.
- Manage relationships, content obligations, exclusivity terms, and brand alignment with the same rigor as any commercial deal.
- Coordinate with Marketing and Creative to bring brand campaigns to life across paid, owned, and earned media.
What we are looking for:
- +6 years of experience in brand partnerships, business development, sponsorships, or commercial strategy ideally across fintech, financial services, premium consumer brands, or media/entertainment.
- Proven track record of independently sourcing, negotiating, and closing complex, multi-stakeholder partnerships from first conversation to signed agreement.
- Deep understanding of MSI deal mechanics: surcharge structures, participation share, profitability modeling, and the full ecosystem of emisores, adquirentes, procesadores, and cámaras de compensación.
- Strong commercial acumen you can build a business case, read a P&L, and defend a deal to a CFO.
- A genuine passion for brand building: you understand how the right partnership changes how people perceive a product.
- Exceptional negotiation and relationship-building skills. You close, but you close with relationships intact.
- Self-directed and entrepreneurial. You identify the opportunity, build the case, and make it happen without waiting to be told.
- Fluent in Spanish and English (written and spoken). You can pitch to a Liga MX exec and a Silicon Valley investor in the same week.
- Comfortable operating in a fast-paced, dynamic environment with shifting priorities.
Strong plus:
- Experience working with or inside a premium credit card, neobank, or financial services brand.
- Existing network in Mexican sport, entertainment, hospitality, luxury retail, or media.
- Experience building and managing partnership or talent programs at a brand level (not agency).
- Knowledge of sponsorship valuation, rights negotiation, and media equivalency modeling.
- Background in consumer marketing or brand strategy you’ve sat on the brand side and know what a great partnership brief looks like.
- Experience in Meses Sin Intereses (MSI) partnership development, including surcharge negotiations, profitability modeling, participation share, and billing projections.
- Knowledge of the full MSI transaction cycle (emisores, adquirentes, procesadores y cámaras de compensación).
Our offer to you:
- Competitive salary based on performance and experience
- Chance of earning Klar stock options
- 15 days of paid vacation per year; plus extended maternity and paternity leaves
- Vacation premium
- 30 days of Christmas bonus
- Food vouchers
- Medical Insurance
- Computer device
- Wellhub subscription to offer mental and physical health
- Sponsored coaching and therapy sessions
- A modern centrally located office in Mexico City with free drinks, snacks, and regular social events
- International work environment with amazing and highly skilled people
- A world class team that helps you evolve your skills in areas you’re interested in
Klar is a safe place for everyone!
We trust our highly skilled and diverse team and we’re committed to creating a welcoming and inclusive environment for new talents to flourish. We value diversity and welcome all applications regardless of gender, nationality, ethnic and social origin, religion/belief, physical abilities, age, sexual orientation and identity.
Should you require any accommodations through the recruitment process, please don’t hesitate to let us know how we can help!
Benefits
Coaching and therapy sessions
Sponsored coaching and therapy sessions
Klar is a fintech startup focused on making financial services accessible and intuitive for everyone in Mexico. By offering a diverse range of debit and credit products, Klar empowers over 2 million users to manage their finances confidently.