***Internal Posting Only***
- Full-Time, Remote (Working out of your home workstation. Infrequent travel will be required.)
- Your current management team will be included in the evaluation process prior to a final decision.
- Reach out to Britt LaRue-Schultz or Nick Weber for questions.
Deadline for applying: Sunday, March 8th.
Deadline for submitting pre-work assignment (assigned soon after applying): Wednesday, March 11th.
The Opportunity
We are seeking a dynamic and results-driven Brand Partner Manager (BPM) to join our BPM team. In this role, you sit at the center of communication between brand partners and our internal teams while representing Basemakers with professionalism and credibility. You will help drive partner retention, identify growth opportunities, and ensure our brand partners clearly see the value delivered by our field teams. Success requires strong relationship management, a sales-oriented mindset, attention to detail, and the ability to translate data and insights into meaningful insight, conversations, and value with partners. The Brand Partner Manager will also leverage analytics and reporting to provide clear visibility into performance and opportunities for expansion.
Qualifications
- At least one year of experience at Basemakers strongly preferred. Employees with less than one year of tenure are unlikely to be considered.
- Excellent written communication skills, with the ability to represent Basemakers professionally and clearly in all brand partner correspondence.
- Proven experience in Basemakers field sales, retail execution, and account management.
- Strong sales orientation with a proactive approach to identifying opportunities and delivering value-driven recommendations to partners.
- Highly adaptable with the ability to manage shifting priorities while maintaining strong attention to detail and accuracy.
- Exceptional communication and relationship-building skills.
- Strong analytical skills with working proficiency in Sheets/Excel, Slides/PowerPoint, Docs/Word, Salesforce, and Notion.
- Demonstrated ability to collaborate effectively within a cross-functional team environment.
- Creative problem-solving abilities paired with a strong customer-focused mindset.
- Comfortable operating in a high-accountability environment with ambitious expectations, tight timelines, frequent follow-up, and direct visibility from senior leadership, including regular interaction with the CEO on brand initiatives.
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Bachelor’s degree preferred, ideally in Business, Marketing, or a related field.
Key Responsibilities
Brand Retention
- Maintain proactive and consistent communication with brand partners to reinforce the value delivered by Basemakers.
- Build and strengthen relationships with key decision-makers, establishing trust and long-term partnership.
- Respond quickly to inquiries and work cross-functionally with internal teams to resolve issues and address partner needs.
- Monitor and report on key performance indicators including communication cadence, retention and attrition trends, and customer lifetime value.
Brand Expansion
- Identify and pursue opportunities to grow revenue with existing brand partners through thoughtful expansion initiatives and sales conversations.
- Collaborate with field leadership to target priority markets and increase brand presence in key accounts.
- Track and evaluate expansion efforts through metrics such as brands pitched, expansion success rate, and revenue growth.
Elevated Customer Service
- Maintain a strong focus on brand partner satisfaction by understanding partner goals and delivering consistent support.
- Look for opportunities to create thoughtful partner experiences through personalized touches and proactive engagement.
- Document and track partner concerns or feedback to ensure timely resolution and continuous improvement.
- Measure success through brand partner feedback and satisfaction indicators.
Reporting, Analytics, Business & Customer Intelligence
- Maintain accurate records of partner communications and activity within Salesforce and Notion.
- Develop monthly reports that clearly communicate field team impact using data, insights, and visual storytelling.
- Conduct research on brand partners, including distribution channels, growth potential, and alignment with expansion goals.
- Leverage tools such as ChatGPT for communication drafting and Gong for call analysis to improve efficiency and insight generation.
- Stay current on industry trends and best practices in field sales and merchandising.
Communication Liaison
- Serve as the primary day-to-day contact between Basemakers and brand partners.
- Communicate brand priorities and feedback to directors, regional managers, and account sales managers to ensure alignment across field teams.
- Address challenges as they arise with thoughtful problem-solving and collaboration.
- Contribute insights during department discussions to help solve regional challenges and improve brand performance.
Application Considerations
We encourage employees who are excited about building strong brand partnerships and who are ready to take on a highly accountable, partner-facing role to apply. Candidates should feel confident in their ability to manage external relationships, communicate clearly and professionally, work well with technology, and take ownership of outcomes in a fast-moving environment.
Applicants should also be prepared to discuss examples of how they have:
- Strengthened client or partner relationships
- Identified and pursued revenue or growth opportunities
- Used data or reporting to inform decisions
- Managed competing priorities while maintaining strong attention to detail
