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Soft Services

Brand Marketing Manager

Brooklyn , United States
full-time

AI overview

Oversee a multi-month content strategy that includes organic social, influencer collaborations, and experiential marketing, while managing partnerships with key retail stakeholders.

Overview

Level: Mid–Senior
Position Type: Full Time
Compensation: $80,000–$100,000 (DOE) + benefits, early-stage equity
Location: NYC — hybrid office/WFH model
Reports to: CEO

The Role

We’re looking for a Brand Marketing Manager who can turn strategy into engaging and valuable content across organic social, influencer, email, and events. You’ll partake in the development of the content calendar end-to-end—from concepting and creator sourcing to production, posting, and performance. You’ll work closely with design and copy counterparts to see through concept execution across all brand marketing touchpoints.  

Working within a small team, you must be both a strategic leader and you must execute. You’ll report into the CEO.

What You’ll Do

Content Strategy & Management

  • Build and maintain a rolling 3–6 month content calendar across email and organic social (primarily Instagram)
  • Concept campaign themes for launches, always-on education, seasonal moments, and brand storytelling
  • Own the editorial cadence for email newsletters. Shepherd asset handoff, testing, QA, and deployment of newsletters
    Identify, recruit, and brief niche creators/UGC partners; negotiate rates, usage rights, and timelines
  • Manage creator relationships, contracts, deliverables, and approvals; track asset usage windows and reposting rights
  • Learn and apply Soft Services’ shooting and editing style. Create agile assets in-house (short-form video, stills, GIFs, stories)

Sephora Partner Management

  • Own the joint marketing calendar with Sephora across site, app, email, social, sampling, and in-store touchpoints
  • Build GTM strategies for new product launches and Sephora BI events that define objectives, audience, positioning, key claims, and success metrics; develop campaign messaging pillars, hero visuals, and content formats
  • Maintain high-performing PDPs with accurate benefit-forward copy, ingredient and claim compliance, image and video galleries, and how-to content

Creator & Influencer Management

  • Identify, recruit, and brief niche creators/UGC partners; negotiate rates, usage rights, and timelines
  • Manage creator relationships, contracts, deliverables, and approvals; track asset usage windows and reposting rights
  • Concept and execute influencer mailers—from theme and packaging to inserts and copy
  • Build mailing lists, coordinate follow-up for content, track performance (unboxings, UGC output, quality of assets) and optimize for future waves

Event Concepting & Development

  • Ideate and develop on-brand experiential moments (pop-ups, retail events, sampling activations) that ladder up to campaign goals
  • Build event creative and production briefs, manage timelines, budgets, and logistics (permits/venues as needed), ensuring brand-forward visuals and content capture
  • Coordinate post-event deliverables including recap, UGC/press pulls, and learnings to inform future events

Requirements

  • 4–7+ years in brand/social/email marketing. Beauty/CPG or adjacent preferred. 
  • Experience at a business with DTC and retail/wholesale channels.  
  • Sharp creative instincts + disciplined brand stewardship. Ability to know when something is on-brand and why. 
  • Hands-on skills: shooting on phone, basic lighting, and editing (CapCut, Premiere, or similar)
  • Project management rigor. Ability to manage timelines, build project plans and oversee follow-through across multiple stakeholders.
  • Strong track record of effective collaboration with creative/brand marketing and product management teams.
  • Experience building, leading, and managing a team of direct reports. Experience in a growth-stage company.

Nice To Have

  • Familiarity with Shopify, Klaviyo, Airtable, Google Sheets, and Figma
  • Exposure to experiential marketing and/or influencer seeding programs

Benefits

Salary and equity compensation package. Health, vision, and dental insurance. 15 days paid time off, observed holidays, 5 days sick leave.

EEO

Soft Services is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Perks & Benefits Extracted with AI

  • Health Insurance: Health, vision, and dental insurance.
  • Paid Time Off: 15 days paid time off, observed holidays, 5 days sick leave.
Soft Services

Over 150 million Americans have treatable body skin concerns that are currently being unaddressed. Soft Services is a new beauty company defining a billion-dollar category by creating the first targeted body care company dedicated to these concerns.The skincare market expanded 60% in the last decade, driven by targeted solutions and widespread conversations for facial skin concerns. The body care category is primed to repeat this evolution, with aging millennials and our evolving lifestyles leading to more prevalent body skin concerns.Using targeted, effective products, expert, digestible info optimized for search, an aspiration brand everyone wants to talk about, an outsized investment in sustainability, and no exploitation of the customer, Soft Services is leading the evolution of the bodycare category. Built by industry leaders and proven entrepreneurs, Soft Services is backed by top-tier investors.

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Salary
$80,000 – $100,000 per year
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