Brand Manager

LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 100 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered the world’s finest brands, such as Aveda, Bvlgari, Calvin Klein, Diptyque, Hermes, La Prairie, Montblanc, and SK-II. We have also established Joint Ventures with the likes of LVMH Group, Elizabeth Arden, Puig, Yves Rocher, and By Terry. At the core of our business is a diverse and dynamic #OneTeam of 2000 talents that shape the face of luxury beauty, and delights consumers daily across our growing footprint of 15 markets.

Why Join Us?

At LUXASIA, we believe there is beauty within every talent – that is you.

We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific, and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you the autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.

With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn’t that beautiful?

Key Responsibilities

Numerical Objective

• Achievement and accountability for brand targets – up to final P&L contribution level by counter & channel.
• Tracking of sales on monthly basis by brand , by category , by SKU.
  Key reports including: retail & wholesale sales analysis, by channel and contribution (%) by SKU.
• Evaluated by Net Sales up to Net Profit tracking reports versus set targets
• Increase profitability of brands via controlled usage of discounts & sales off , duly evaluated by Discount % Utilized tracking Reports

Marketing

• Develop brand specific marketing calendar
• Conceptualize, plan and ensure timely implementation of launches, promotions and brand specific animations, consumer events.
• Annual A&P Budget preparation & management of spend
• Develop and provide marketing collaterals (i.e. POS, displays etc).
• Devise customer recruitment plans for each brand – eg. Workshops, promotional activities, etc.
• Devise customer retention programs and CRM brand-specific activities to drive brand sales.

Inventory

• Accountability for brands’ inventory levels in order to maintain healthy inventory turnover ratio, evaluated by SLOB Report & to be indicated measurability for that year
• Accountable for stock forecasting for existing & new products , evaluated via Forecast Accuracy Report , measurability will be shared for the year
• Stock management to ensure all POS are well stocked & no potential loss of sales , measurable by SOH by POS weekly / monthly report
• No shrinkages or stock loss at counters or at designated event areas

PR

• Develop strong and good working relationship with the media , KOLS & Beauty Bloggers
• Conceptualize, plan and implementation of PR launches, press kits , releases & etc
• Increase share of voice & maximize PR coverage be it paid or complimentary
• Compilation and valorization of press coverage by brand – especially on key launches and animations

BA Management

• Build a strong BA team to continuously increase UPT , APT & AUR
• Training of said team in soft skills & required new product briefs
• To have team offer best customer service to our customers & validated though Mystery Shopper exercise
• Implement effective CRM management measurable via increased % sales contribution of loyal customers from current
• Discipline where necessary when results are not as per expected

Others

• Able to react to change productively and handle other essential tasks as assigned.
• Have a strong and good working relationship with the Principals & Trade
• Involvement to simulate & activate full Business Plan proposals for any new identified brand
• Service current Perfumeries partners, increase sales levels & to expand this network, measurable by sales volume, net margins & number of new perfumeries partners signed on as per target set
• Spearhead online sales segment to be attribute identified % to annual Net Sales
• Develop Corporate Sales Channels via 3rd party tie ups resulting in incremental sales to target

Requirements

• More than 4 years of brand management and/or marketing experience in beauty and/or FMCG industry.
• Experience in Brand Management & retail sales.
• Good business insights to the industry and strong business acumen.

• Good analytical skills, problem solver, self-starter with an entrepreneurial spirit.
• Fluent in English - Both written and spoken
• Strong understanding of the P&L of the business.
• Excellent communication and presentation skills.
• Strong people management experience with the ability to motivate, inspire, coach and develop people.
• Meticulous with a strong analytical mind.
• Creatively driven to think out of the box.
• Strong ability to multi-task; strong project management skills with good time management ability.
• Have a keen interest, a good eye and passion for beauty.

Do you have what it takes to succeed in a fast-paced and intense environment? Do you thrive on challenges? Do you want to bring innovative ideas to life? Are you keen to abandon the status quo, try new things, embrace failures as lessons, recover fast, yet always pursue excellence?

If so, you are the one we are looking for. JOIN US and let’s grow together.

To explore other careers opportunities, visit our careers page @ https://www.luxasia.com/careers/ If you have a question for us, please drop us an email here.

We regret to inform you that only shortlisted candidates will be contacted. Thank you.

Recruitment Privacy Notice

By proceeding with your application, you confirm that you have read LUXASIA's recruitment privacy notice [https://www.luxasia.com/recruitment-privacy-notice/] and consent to the LUXASIA group collecting, processing and disclosing your personal data for purposes specified in the notice.

Note to staffing agencies

Please DO NOT contact LUXASIA’s employees or Talent & Excitement (T&E) team in an attempt to present candidates for our roles. LUXASIA has our own panel of appointed agencies that we work with. Any agency who is interested to work with us must obtain prior written approval from LUXASIA’s T&E team before you submit candidates’ resumes, and then only in conjunction with a valid fully executed contract for service and in response to a specific job opening. LUXASIA will not pay a fee to any Agency that does not have such agreement in place. Thank you for your understanding.