Brand Manager Haemophilia

The purpose of this role is to drive the successful development and execution of the brand strategy within the Spanish market, ensuring strong alignment with global positioning while addressing the specific needs of patients, healthcare professionals, and the wider healthcare ecosystem. The Brand Manager Haemophilia will lead the creation of impactful, locally relevant marketing initiatives, grounded in deep market insights and cross‑functional collaboration. By building meaningful relationships with key stakeholders and ensuring the highest standards of compliance, this role will play a central part in shaping the brand’s presence, maximizing its value, and supporting improved outcomes for people living with rare diseases.

Key Responsibilities

• Collaborate with marketing, sales, medical and market access teams to develop integrated brand plan marketing and implementing tactics
• Create localized messaging and campaign content aligned with positioning
• Lead and drive market analysis through market research and insights
• Plan and execute presence at key congresses and meetings, maximizing impact
• Ensure compliance of all marketing activities
• Lead cross-functional brand planning workshops
• Build relationships with key opinion leaders

Education/Experience:

• Life science degree
• 2+ years experience in marketing or relevant role, preferably in rare diseases
• Deep knowledge of the Spanish Healthcare system

Skills/Knowledge:

• Strong analytical and strategic skills
• Excellent verbal and written communication in English and Spanish
• Proficiency in MS Office and review/approval systems (e.g., Veeva)
• Proven ability to work in a cross-functional matrix environment

Personal Attributes:

• Strong leadership and interpersonal skills
• Team player with entrepreneurial attitude
• Commitment to high standards of compliance in pharmaceutical marketing
• Systematic approach with ability to plan and prioritise effectively
• Execution-focused with drive for high-quality results