The Brand manager's role is to develop and manage a complete marketing program for the successful introduction, marketing and sales of products in the assigned territory. Is is also to continuously review and analyze sales & products’ trends to ensure continued overall profitable growth and marketing position, as well as interface with all departments to ensure the continuous flow of information regarding current and future marketing opportunities.
Job responsibilities:
- Develop and implement local marketing plan strategies and tactics accordingly with Global Brand Plan of Haemophilia to ensure achievement of its operative plan goals.
- Localize and tailor Global key messages and promotional tools to develop impactful omnichannel Brand communication, in compliance with the Italian law.
- Collect local commercialization needs, customer insights and market/competitors perspectives into global strategy development through appropriate channels
- Lead the Brand cross-functional team (BOOST) to identify new business opportunities, insights, solutions to present to Leadership Team
- Cooperating with NSM and KAMs in preparing the Account Plans and support their implementation.
- Drive cross-functional Brand Plan tactics implementation and KPIs with highest standards of compliance
- Lead involvement in National Congresses, local events and initiatives, working to support the Sales team
- Build network with stakeholders in collaboration with Commercial team, Medical, Patient Access & CE&C team to manage customer relationships on a Country scale (at least 20% of work time in the field)
- Ensure Local training for Sales Force together with Medical Team & other functions.
- Act in the role in accordance with SOBI Policies, SOPs and in compliance with the Italian Law
- Secure the alignment of the Demand plans for assigned product(s) in the MKT with an high adherence on the accuracy requirement.
- Secure the alignment of the A&P budget spending according to the phasing finance in the plan
- Relevant university degree in field
- Extensive experience in brand management
- Deep knowledge of haemophelia therapeutical area
- Good written and spoken English
