Brand Manager

Who We Are

Parenting isn’t picture-perfect. It’s messy, hilarious, exhausting, and life-changing — sometimes all before noon. That’s where we come in.

Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker — the NoseFrida — and has grown into a 200+ product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.

We don’t shy away from the stuff no one else wants to talk about — nipple pain, diaper blowouts, or the emotional rollercoaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable. 

You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle.

Under Hirschhorn’s leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME's 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we’re helping parents everywhere feel a little more human and a little less alone.

How You Will Make an Impact

Frida is looking for a Brand Manager to be responsible for defining and driving holistic action plans to drive growth initiatives across the Frida Mom & Frida Fertility brands. The ideal candidate is a strategic thinker, strong communicator, collaborative, and an expert in analyzing varying types of data to uncover actionable business insights that inform strategy. The Brand Manager will partner with cross-functional teams to deliver annual revenue and margin goals in the short and long-term. 

Responsibilities to include:

• Become a subject matter expert on the brand, consumer and portfolio to help inform day-to-day decisions on the business. 
• Collaborate cross-functionally to routinely evaluate the performance of products in market to refine plans, SKU strategy and maximize growth opportunities. 
• Support the development of annual and quarterly briefs to cross-functional teams that define the business priorities and executional plans for the brand.
• Conduct new category + product data analysis to identify product opportunities for Frida that fit brand, consumer, and business needs
• Leverage a varying set of data from consumer data, brand studies, sentiment analysis, reviews, and business performance data to draft narratives and concepts behind new product ideas to inform product briefs and opportunities 
• Recommend optimal product positioning, claims and pricing for new product briefs reflecting market research, competitive intelligence, and performance analytics for product launch across retail channels
• Collaborate with sales teams to develop best in class category growth stories for Line Review content and sell-in
• Throughout product development lifecycle, work closely with sourcing, supply chain, and product development to maintain financial targets while delivering on consumer promise 
• Conduct deep dive analysis into distribution and portfolio expansion opportunities in retail

What You Will Need

• Bachelor’s Degree in Marketing, Business, Data Analytics, or related field
• 5+ years of experience in CPG, Brand Management, Consulting or similar
• Strong business acumen with an in-depth understanding of the many variables that contribute to sustainably growing a brand and business 
• Excellent communicator and collaborator with strong written, verbal, and presentation skills 
• Ability to manage multiple projects at once, strong organizational skills 
• Proactive, can operate autonomously, but also collaboratively as part of a team
• Professional presentation skills and ability to communicate clearly and effectively with team members throughout the company including senior leadership
• Strong project management experience and demonstrated ability to deliver on multiple cross-functional projects concurrently to completion in a timely manner 
• Demonstrated analytical chops, with the ability to design and interpret data to facilitate opportunity evaluation and priority setting
• Energetic, positive team player attitude ready for the demands of a high energy, fast-paced company environment with a no-task-too-small work ethic
• Quick learner who is comfortable working with large data sets to solve unique and complex problems
• A sense of urgency to quickly, decisively, and efficiently resolve business issues
• Strategic thinker who brings fresh thinking and works well with ambiguity
• Ability to structure data analysis, driving analytics insights and analytical solutions to determine the best analytical solution
• Ability to translate business problems into analytical solutions by knowing appropriate models 
• Superior Microsoft Excel, data analysis, and visualization skills. Experience in Nielsen/IRI, Amazon competitive data, Power BI 

Who You Will Work With

Frida is an organization that values collaboration and community. As the Brand Manager, you will work closely with Product Development, Marketing, Sales & Sales Planning teams.

Our Ways of Working

Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.

Why You Will Love Working at Frida

• Robust health benefits including:
• Comprehensive medical, vision, and dental plans
• Employer paid life insurance
• Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability 
• FSA & HSA
• 401k matching up to 4% with immediate vesting.
• Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater.
• Flexible paid pregnancy and parental leave.
• Weekly wellness programming designed to maximize personal time and minimize time spent investing in personal care outside of work hours. This includes a variety of programming such as in-office manicures & pedicures, blowouts, massages, and carwash services.
• Dog friendly office - feel free to bring your best buddy with you to work! 
• Learning & development opportunities for professional and personal growth
• Company-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community, and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.
• Exclusive employee product discounts.

EEO

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Privacy Policy

By applying for this position, you acknowledge and understand that your information will be used as described in Frida's Job Applicant Privacy Policy: https://frida.com/pages/fridababy-job-applicant-privacy-policy

Agency and Third-Party Submissions

Please note this is a direct search led by Frida. Applications from agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes.

Fraud Disclaimer

Fridababy LLC will never request personal information (i.e. Social Security number, bank account, or payment of any kind) during the application or recruitment process. Fridababy LLC will only contact you through verified methods, not unofficial platforms such as WhatsApp, Telegram, or personal email accounts. All legitimate communication will come from an official @frida.com or @fridababy.com email address or through our verified recruiting partners.

If you receive any suspicious outreach claiming to represent Fridababy LLC, please report it to [email protected] or [email protected]. Your safety and privacy is our priority.