- Develop and manage a complete marketing program for the successful introduction, marketing and sales of brand in scope.
- Collaborate with all departments to ensure an effective alignment on information, solutions co-creation and identification of current and future business opportunities.
- Review and analyze sales trends to monitor a continued overall profitable growth and marketing position as well as timely identify possible areas of improvement.
- Inform and keep informed organization on vital activities that affect objectives and goals of division.
- Responsible for planning and executing the marketing plan within the approved operating expenses level.
- Ensure good accuracy for the Demand Plan
- Develop and implement local marketing plan strategies and tactics according to the Global Brand Plan.
- Develop and implement Omnichannel plan strategies according to the Global plan.
- Liaise with Global team and contribute to develop the launch and marketing strategy and tactical plan of assigned product(s)
- Sharpen and adapt the local commercialization strategy and tactics based on customer insights and market/competitors perspectives and ensure key information are included into global strategy development.
- Lead the Brand cross-functional team (BOOST) to identify new business opportunities, insights, solutions to implement
- Localize and tailor Global key messages and promotional tools to develop impactful omnichannel Brand communication, in compliance with the Italian law.
- In coordination with NSM and KAMs prepare the Account Plans and support their implementation.
- Drive cross-functional Brand Plan tactics implementation and KPIs with highest standards of compliance
- Lead involvement in National Congresses, local events and initiatives, working to support the Sales team
- Build network with stakeholders in collaboration with Commercial team, Medical, Patient Access & CE&C team to manage customer relationships on a Country scale
- May act as MRP owner
- Ensure Local training for Sales Force together with Medical Team & other functions.
- Act in the role in accordance with SOBI Policies, SOPs and in compliance with the Italian Law
- Secure the alignment of the Demand plans for assigned product(s) in the MKT with a high adherence on the accuracy requirement.
- Secure the alignment of the A&P budget spending according to the phasing finance in the plan
- University degree level education – medical/science based
- Recent haematology/Rare disease/nephrology experience in a marketing role for a minimum of 3 years
- Brand management experience minimum 3 years
- Strong cross-cultural leadership, effective communication and team working skills
- Multi-stakeholder project management and leadership experience, delivering results on time and within budget
- Flexibility, ability to manage change and operate in an environment of uncertainty
- Demonstrable customer relationship management experience
- Life cycle management
- Strong accountability approach/mindset
Skills/Knowledge/Languages
Required:
- Fluency in written and spoken English
- Additional European language skills is an advantage
- Proficient IT skills in PowerPoint, Excel and Word
- Adept in using MS Teams
Personal Attributes
Required:
- Cross cultural awareness, effective communication and team working skills, good interpersonal and social skills
- Flexibile/agile with an ability to manage change, operate in an environment of ambiguity and be soultion-focused
- Indirect leadership capabilities, ability to influence, motivate and delegate without a direct leadership mandate
- Project management experience
- Excellent planning, organising and coordination skills
- Demonstrate, embrace and align with the company’s values (Care, Ownership, Ambition, Urgency and Partnership)
- Ability to control and flourish in an environment of ambiguity, uncertainty and stressful situations
- Solid strategic and business acumen.
- Significant track record of demonstrated personal leadership with ability to influence, lead and get the job done without line authority and in all conditions
- Cross cultural working appreciation and experience
- Knowledgeable in medical and technical aspects
- Autonomy, entrepreneurship attitude, and proactivity.
- Solution-oriented and pragmatic attitude
- Effective communication and team working skills
- Personal transparency, candour and full integrity
Desired:
Ability to see the big picture
