Brand & Growth Marketing Lead

About Pontosense
Pontosense builds privacy-first sensing technology that protects safety without cameras or wearables. Our hardware-enabled subscription solution enables continuous monitoring of safety and daily well-being while preserving dignity and autonomy. We work across both direct consumer channels and strategic partners to bring scalable, trust-centered monitoring to families and care environments.
As we grow across markets and channels, we are building the brand and growth infrastructure required to support sustainable acquisition, activation, and long-term trust with both consumers and enterprise partners.

About the Role
We are seeking a Brand & Growth Marketing Lead who can own strategy and execution across brand, digital, and demand generation to drive measurable growth for our D2C and B2B business.
This role is ideal for a builder who is as strong in brand positioning and storytelling as they are in data-informed growth. You will own Pontosense’s brand strategy and voice, design integrated marketing programs across audiences, and play a central role in scaling acquisition while strengthening a trusted, privacy-first brand.

Key Responsibilities

• Own and evolve Pontosense’s brand strategy, identity, and voice across all touchpoints (D2C and B2B), ensuring consistent, trust-centered storytelling and clear market differentiation.
• Develop and execute an integrated brand and marketing plan across paid, owned, and earned channels (website, email, social, content, PR, events, and partnerships) to drive awareness, demand, and subscription revenue.
• Lead campaign strategy end-to-end: market and customer research, positioning, audience segmentation, creative briefs, channel mix, execution, and post-campaign optimization.
• Design and run performance marketing programs (paid social, search, retargeting) with clear targets for CAC, ROAS, and subscription conversion, while balancing brand-building with near-term performance.
• Build and manage content and storytelling efforts, including landing pages, thought leadership, case studies, email sequences, and partner collateral that support the full funnel from awareness to advocacy.
• Partner closely with Sales, Product, and Operations to align messaging, offers, and campaigns for both consumer and partner segments, ensuring tight feedback loops on lead quality, pipeline impact, and customer insights.
• Implement and optimize marketing automation, CRM workflows, and reporting dashboards to track conversion rates, subscription metrics, lead quality, and campaign ROI.
• Test and scale new channels and programs (referral, influencer, community, strategic partnerships) to unlock incremental growth and strengthen our category position.
• Manage vendors, freelancers, and agencies (creative, media, PR) while maintaining high quality, brand consistency, and speed.
• Build repeatable marketing playbooks, frameworks, and templates that can scale as the team grows and new markets/channels are added.

Required Qualifications

• 5–8+ years of progressive experience in brand, growth marketing, or integrated campaigns, ideally across both D2C and B2B or partner-driven businesses.
• Demonstrated track record of leading multi-channel campaigns that drive measurable results in acquisition, revenue, and/or engagement while strengthening brand.
• Hands-on experience with marketing automation and CRM platforms (e.g., HubSpot, Klaviyo, Salesforce) and comfort working with data, experimentation, and analytics.
• Strong skills in market positioning, customer segmentation, and messaging, with an ability to translate complex technology into clear, human-centered stories.
• Experience collaborating closely with Sales or Revenue teams in KPI-driven environments.
• Excellent written and verbal communication skills, with examples of campaigns, brand systems, or programs you’ve led end-to-end.
• Comfort working in fast-paced, high-growth environments where processes are built from the ground up and priorities evolve quickly.
  

Preferred Experience

• Background in D2C or eCommerce marketing, including funnel optimization and lifecycle marketing.
• Experience in subscription, hardware-enabled products, healthtech, or other trust-sensitive consumer categories.
• Prior experience as an early marketing hire in a scaling company, owning or co-owning brand and growth from an early stage.
• Comfort with experimentation frameworks (A/B testing, cohort analysis, attribution) and using insights to inform both brand and performance decisions.
  

Why Join Pontosense

• Be part of a mission-driven company reshaping the future of wellness technology with privacy-first sensing.
• Work with a global team of innovators passionate about improving lives through intelligent sensing.
• Play a key role in defining our brand, customer experience, and go-to-market programs across both consumer and enterprise channels.
• Competitive compensation and performance-based growth opportunities.
• Comprehensive health and wellness benefits.
• Flexible, hybrid work environment that values autonomy and outcome-driven work.
  

Our Commitment
At Pontosense, we are committed to creating a workplace that is inclusive and accessible to all. We value diversity and believe that everyone deserves an equal opportunity to succeed.
If you have a disability or special need that requires accommodation during the hiring process, please let us know. We will work with you to make the necessary accommodations to ensure a fair and positive experience for all applicants.
We strive to provide accessible communication and technology for our employees and customers and always look for ways to improve. If you have any feedback or suggestions on how we can improve accessibility in our workplace, please do not hesitate to contact us.
We are proud to be an equal opportunity employer and welcome candidates from all backgrounds to apply for open positions at our company.