Brand Experience Manager (m/f/x)

The purpose of the Brand Experience Manger is to lead the planning, execution and continuous development of impactful brand experiences across events, trade shows, tech days and dedicated digital touchpoints for our Industry RBUs. The Brand Experience Manager is to design and deliver integrated brand experiences that support business objectives such as lead generation and to ensure our brand is consistently and creatively brought to life - before, during, and after physical events - this also through integrated digital marketing activities. The role will act as the bridge between live experiences and digital communication, working closely with internal teams and external partners to position our brand at the center of all customer interactions. 

• Lead and own the end-to-end brand experience for our B2B events, trade shows and tech days 

• Develop event concepts aligned with value propositions, industry narratives and buyer personas – this according to our trade show guidelines 

• Lead planning and execution of trade show appearances (booth, story telling, visitor journey, on-site activations) 

• Coordinate agencies, suppliers, booth builders and internal stakeholders 

• Ensure brand consistency and professional appearance across all physical touchpoints 

• Translate brand and product strategy into compelling B2B storytelling and messaging 

• Act as a brand ambassador across all event-related communications 

• Plan and execute digital campaign supporting events (pre-event awareness, appointment setting, post-event nurturing) 

• Support thought leadership initiatives through event content, speaker positioning, and digital amplification 

• Initiate and implement communication on all relevant digital touchpoints: social media, newsletters, website, customer collaboration platform 

• Integrate events into CRM and marketing automation workflows for lead capture and follow-up 

• Support Account-Based Marketing (ABM) initiatives connected to key events 

• Define and track KPIs on lead management, engagement rates and brand visibility 

• Analyze event and campaign performance 

• Use insights to continuously optimize event formats and digital activations 

Requirements

Education: 

• University degree in Marketing, Communications, Digital Media, Business, or a related field (MBA or master’s preferred) 

• At least 5 years of experience in B2B marketing, event marketing, brand management or digital marketing 

• Strong experience with trade fairs, conferences and customer-facing B2B events 

• Experience working with CRM and marketing automation tools 

• Strong strategic thinking with a focus on business outcomes 

• Excellent project management skills to handle multiple marketing initiatives at once 

• Strong communication and interpersonal skills for effective collaboration with internal stakeholders and external agencies 

• High flexibility and willingness to travel within Europe 

• Detail-oriented with strong analytical skills to monitor KPIs and optimize those 

• Ability to work in a fast-paced, always-on environment and adapt to changing priorities