Manage immersive fan experiences and high-impact brand activations across major events, collaborating with diverse teams to drive engagement and measurable results.
The Brand Experience & Events Manager plays a key role in bringing the fandom to life through immersive experiences and high-impact brand activations for BoxLunch and Her Universe. This role supports the end-to-end execution of major conventions (including San Diego Comic-Con, New York Comic-Con, D23 and other key fan events), store activations, and brand moments that drive engagement, community, and sales.
In this role you’ll collaborate across Brand Marketing, Creative, Social, Product, Licensing, and Retail teams to ensure every experience delivers on brand storytelling, operational excellence, and measurable results. The ideal candidate thrives in a fast-paced, detail-driven environment, is passionate about pop culture, and loves transforming creative ideas into unforgettable fan experiences.
WHAT YOU'LL DO
Event Planning & Execution
Develop and support the planning, logistics, and on-site execution of BoxLunch and Her Universe convention activations, pop-ups, and brand experiences.
Manage event timelines, production schedules, and deliverables across cross-functional teams and external partners.
Coordinate shipping, setup, teardown, and post-event logistics in collaboration with operations and warehouse teams.
Manage and track vendor quotes, invoices, and budgets to ensure events stay within scope and financial targets.
Creative & Brand Alignment
Partner with Creative and Brand Marketing to ensure all events reflect the brand’s tone, look, and storytelling standards.
Support development of event signage, consumer experiences, and premium giveaways that reflect brand positioning.
Collaborate with Social and PR teams to align content capture, influencer engagement, and coverage opportunities.
Licensing & Partner Collaboration
Work closely with licensors (Disney, Marvel, Lucasfilm, etc.) to negotiate contracts and secure approvals for activations and assets.
Support execution of partner activations and co-branded experiences, ensuring compliance with brand and legal guidelines.
Performance Tracking & Reporting
Assist in building post-event recaps, capturing KPIs, engagement metrics, and consumer insights.
Maintain tracking of fan events, key learnings, and best practices to inform future planning.
WHAT YOU'LL NEED
5+ years of experience in brand marketing, experiential, or event production (retail or entertainment industry preferred).
Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
Excellent communication and cross-functional collaboration skills.
Passion for pop culture, fandoms, and community engagement.
Proficient in Microsoft Office, Google Workspace, and project management tools (e.g., Asana, Workfront, Airtable).
Willingness to travel and work weekends for major conventions and events.
Hot Topic is a mall and web-based specialty retailer offering a wide range of merchandise, fashion apparel, and accessories. With a focus on music and pop culture, Hot Topic provides products for men and women, including clothing, jewelry, accessories,...
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