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Blood
Blood

Brand Executive / Senior Brand Executive, New Brand Launch

Kuala Lumpur, Malaysia
Full-Time
Hybrid

TLDR

Lead brand marketing efforts for the innovative No Days Off baby diaper brand, driving growth through strategic activations and community engagement across Malaysia and Singapore.

Who are we? Blood is a challenger consumer brand that creates game-changing period care products for all who bleed. Our focus on deeply understanding and caring for our users drives our product innovation and material design, which enables us to invent products that are both high performing and also better for the body. We’re now launching No Days Off, a baby diaper brand backed by the same obsessive focus on our customers’ needs, product performance and innovation, and we’re building a core team to build this brand from the ground up! Who we’re looking for / The role We are looking for a hands-on Senior Brand Executive to lead and execute brand marketing for the No Days Off brand across both Singapore and Malaysia. This person will focus on sampling, partnerships, and physical brand activations at high-intent touchpoints such as baby events and fairs, delivery wards, confinement centers, and online communities. This is a high impact and high ownership role, which will directly determine our growth trajectory post-launch. The role will report directly to the brand launcher for No Days Off. Core Responsibilities

  1. Offline sampling and brand activations (50%)

    • On-ground execution of evergreen sampling programmes at key touchpoints such as hospitals and confinement centres

    • Design and execute offline activations at large-scale baby fairs or parenting events to drive both trial and brand awareness

    • Negotiate and agree on sampling and events contracts with key partners where necessary

    • Work closely with partners, vendors, internal teams, and freelancers to execute sampling and brand activations seamlessly

  1. Online community building (20%)

    • Source or build key online communities for parents across markets

    • Manage No Days Off’s brand presence across these touchpoints via testimonials, sampling offers, or pure-play advertising

    • Track and optimize the effectiveness of these channels and adapt our strategy accordingly

  1. Brand Execution & Consistency (20%)

    • Ensure all offline touchpoints are aligned with No Days Off’s brand positioning and tone

    • Work closely with internal teams to align offline messaging with online campaigns

    • Collect qualitative feedback from the ground to inform brand, product, and marketing decisions

    • Ongoing Partner & Stakeholder Management (10%)

      • Build and manage relationships with hospitals, confinement centres, event organisers, online community owners etc.

      • Identify new offline partnership opportunities to drive awareness and trial

      • Represent the brand professionally in external-facing engagements

Skills & Qualifications

  1. 3–6 years of experience in brand marketing, offline activations, or event marketing (FMCG or consumer goods preferred)

  2. Strong experience executing physical events, sampling programmes, or on-ground activations

  3. Comfortable working with logistics, vendors, and external partners

  4. Highly organised, detail-oriented, and execution-focused

  5. Willingness to be on the ground and travel for events when required

A bit more about us

Make a difference - As a fast-growing consumer start-up, joining us is both an opportunity to make a real difference in the lives of millions of women, as well as experience unique learnings first-hand as we scale up
Great team - We have a diverse team across Asia-Pacific where you will get to work alongside bright and driven individuals with proven experience in high-growth environments in both startups and MNCs alike.
Strong backing - We are funded and backed by DSG Consumer Partners, as well as top angel investors in SE-Asia
Working flexibility - We believe in a hybrid working environment, where our team can benefit from the best advantages of working from home, working from office, and anywhere in between.
We’re committed to your growth as well — offering unique learning opportunities and progression as we scale

Why Join Us?
High impact: Directly own the ecommerce setup for a new challenger brand
Fast-Paced & Dynamic: Be part of an entrepreneurial, fast-growing team that moves with agility.
Learning opportunities: Participate in the end-to-end growth and strategic planning for both the existing Blood and new No Days Off brand!

Career Growth Potential
In the short term to medium term, you will hone your ecommerce fundamentals via ensuring flawless online execution for Blood and No Days Off
In the longer-term, you will have the opportunity to manage ecommerce channels end-to-end from sales strategy to execution

Be part of a vibrant, innovative environment where you are empowered with the tools, resources, and leadership support to excel and grow. Join a purpose-driven organization that is challenging norms and influencing the health and lives of millions of women and parents in Southeast Asia.
If you’re ready to make a lasting impact and be part of a brand that’s changing the game, we’d love to hear from you.
Blood
Blood

Blood is a challenger consumer brand that develops innovative period care products designed specifically for those who menstruate. By prioritizing user needs and experience, Blood shapes product design and material innovation to enhance wellness, including offerings like the world's first sanitary pad made from corn and the MenstruHeat cramp relief product.

Founded
Founded 2014
Employees
11-50 employees
Industry
Paper & Forest Products
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