Brand Executive

LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 120 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered the world’s finest brands, such as Aveda, Bvlgari, Calvin Klein, Diptyque, Hermès, La Prairie, Montblanc, and SK-II. We have also established Joint Ventures with the likes of LVMH Group, Elizabeth Arden, Puig, Yves Rocher, and By Terry. At the core of our business is a diverse and dynamic #OneTeam of 2000 talents which shapes the face of luxury beauty, and delight consumers daily across our growing footprint of 15 markets. Come join us now.

Position Purpose

To assist the Brand/Business Manager in implementing Sales & Marketing objectives through Marketing activities i.e. pre-launch, launch, digital, social media and PR activities, store management, event and market & data analysis to drive the brand equity.

To conducts market research to forecast emerging market needs relevant to the organization and ensure compliance of the brand identity throughout the organization

Requirements

Description of Duties

• Responsible for brand building, production of in – house promotional materials and publications, preparing press releases, organizing promotional activities.
• Brand sales analysis and follow up for strategy implementation
• Keep up to date with market trends and new developments, customer feedbacks and complaints utilizing information for business improvement.
• Formulating and implementing trade/marketing strategies.
• Execution of trade and promotional activities
• Providing market analysis information pertaining to competitors, trends and activities
• Responsible develop marketing strategy & activities to build up the product/Brand
• Collaborate with sales team to achieve and exceed business target by developing a strong product strategy, launching new product, product position, and pricing strategies
• Conduct research to identify emerging trends of consumers.
• Design, collect and analyze customer satisfaction and feedback.
• Execute activities to communicate business value proposition to customers
• Implement innovation campaigns to drive higher customer retention and loyalty.
• Maintain customer acquisition and retention programs.
• Monitor effectiveness of programs.
• Monitor product quality, design and brand alignment.
• Review effectiveness of brand campaigns.

Requirement: (Experience, Knowledge & Skills)

Education & Experience

• 3 years’ experience in the retail industry preferably in high-end and luxury fragrances or cosmetics/beauty, with experience in marketing
• University graduate in Business Management and/or Marketing

Knowledge and Skills

• Strong interpersonal and diplomatic skills.
• Strong passion for working in the Luxury Cosmetic and Skincare Industry
• Project Management
• Multi-tasking & adaptable in multicultural environment
• Brand and commercial sensitivity
• Proficient in Microsoft Office (Excel, Power point). Some knowledge in design editing software is advantageous.
• Excellent negotiation skills