Brand Development & Social Media Specialist (Franklin, TN)

Are you an innovative and passionate Brand Development & Social Media Specialist. Our team is looking for a strategic thinker who can help support the marketing team in effectively promoting its message across all digital channels. On a daily basis, they will help you analyze social media, including Facebook, YouTube, and Instagram, to target key customers. This candidate must be willing to work at the Cool Springs office location. 

***Must be able to work onsite at our Branch located at 810 Crescent Centre Drive #320, Franklin, TN 37067*** 

ESSENTIAL DUTIES and RESPONSIBILITIES, includes the following responsibilities, but not limited to: 

Support and work closely with the Manager & Marketing Team for the following: 

• Build our digital marketing roadmap
• Social media marketing tools to create and maintain the company’s brand
• Develop social media marketing campaigns
• Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs
• Interact with customers, clients, and VIP associates on social media accounts
• Set key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measure a campaign’s performance against the KPIs
• Develop digital marketing campaigns via our CRM
• Create and maintain an editorial calendar to deliver targeted content

QUALIFICATIONS AND EXPERIENCE: 

• Bachelor’s degree in Marketing, Communications, Business, etc. or equivalent experience
• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite and CRM) and applications (Canva, Web analytics, Google AdWords etc.)
• Social Media Platforms (Facebook, Instagram, LinkedIn, TikTok)
• Customer Review Platforms (Google, Yelp, Trip Advisor)
• Understanding of website analytics tools, such as Google Analytics
• Analytical mind, with a passion for measuring data
• Exceptional communication and writing skills
• Able to work onsite 5 days a week
• Commercial awareness partnered with a creative mind
• Well-organized and detail-
• Friendly and outgoing personality
• Team Player
• Great customer service skills
• Work in a fast-paced environment
• Strong work ethic
• Works well within team dynamic
• Attention to detail
• Self-starter
• Professional attitude

Our Team Members: 

Have a friendly and welcoming personality. Enjoy working with people and ensure clients, VIPs, and guests have a positive experience. Believe in maintaining quality standards 

Benefits: 

Medical 

Dental 

Vision 

Paid Time-Off 

401k 

Base Compensation Information – This role is currently allocated for candidates within geographic regions that do not currently require base wage disclosure. The compensation range for this position will be provided upon request. (Due to their geographic location, residents of the states of CA & CO, and for New York City are excluded from this role at this time.)