About Huckleberry
At Huckleberry, our purpose is simple yet powerful: to build life-changing products and experiences that help all families unlock everyday magic.
Today, more than 5 million families trust Huckleberry and our app to be their partner through parenthood. Real pediatric expertise works hand-in-hand with data science, AI, and behavioral science to provide support behind-the-scenes that guides every parent through their unique journey.
We believe every family should feel taken care of—which is why we’re growing quickly and expanding our product offerings to help every family thrive.
About the role
Do you believe push notifications deserve as much thoughtfulness as ad campaigns? Does the perfect blend of clarity, word count, and brand voice make your heart sing? Are you currently in a love-hate relationship with em dashes?
We are looking for a seasoned copywriter to join our creative team and help shape how Huckleberry shows up in the world. This person will write brand marketing materials that build trust, warmth, and resonance with parents through voice-driven, memorable storytelling. They will also support in establishing and evolving the Huckeberry brand voice and tone.
The role supports brand and product marketing projects that aim to increase our user base and further our mission of helping every family thrive. The ideal candidate will write eye-catching, memorable, and meaningful copy for both existing and potential Huckleberry app users. This includes:
- Brand campaigns (Landing pages, ads, emails, in-app messaging)
- Video and audio scripts
- Emotional storytelling across channels
- Social content and community-forward messaging
- High-level brand messaging and narrative frameworks
You will report to the creative copy lead and collaborate with the marketing team verticals, including brand, user acquisition, social, lifecycle, and product.
This is a fully remote, 20-hours-per-week (flexible hours), 12-month contract opportunity.
Areas of Responsibility
Create compelling, effective copy for marketing projects that aligns emotional resonance with relevant business goals
Produce a broad range of deliverables, including landing page content, scripts, emails, ads, in-app messaging, social copy, video scripts, and other formats as needed.
Collaborate with the marketing team to understand brand messaging and values
Collaborate with the creative team to bring concepts to life
Interpret creative briefs to understand project requirements as the basis for your work
Support establishing documentation and organization of brand style guidelines
Requirements
7+ years of copywriting experience in an agency or in-house brand marketing setting
Proven B2C copywriting experience
Range in writing email, in-app messaging, paid ads, landing pages, visual copy, and other short-form content
Video and audio script copywriting experience
Track record of effortlessly aligning copy with brand voice and tone
Experience collaborating cross-functionally and delivering on briefs
True self-starter with the ability to adapt and pivot when needed
Nice to have
Experience with any of the following industries: child development, parenting, or teaching
Experience with conversion copywriting
Huckleberry Labs is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
Huckleberry Labs makes hiring decisions based solely on qualifications, merit, and business needs at the time.
