This position is responsible for developing, building, and managing brand image across APAC markets. Working closely across Global headquarter, APAC markets and different stakeholders to implement brand communications strategy to increase brand awareness, create conversion into consideration, or generate loyalty.
This position assists the Head of Marketing Comms APAC in brand management, content creation and campaign execution
Brand Owner
▪ Brand owner for Continental brand & second-line brands
▪ Maintain brand integrity across all company marketing initiatives and communications Campaign Creation
▪ plan and execute best-in-class brand campaigns and programs from inception through delivery to achieve business objectives.
▪ Work with Global MarComms teams for global campaign adaptation and share the APAC voice to the global platforms.
▪ Work with in-market MarComms teams to align and ensure usage, adaptation. and execution in local markets.
▪ Develop tools and methods to measure campaign KPIs and effectiveness
Website Management
▪ Ensure website Assets Management
▪ Key User for CCC platform, uploading assets and helping local market users to navigate the platform
▪ Ensuring brand assets are uploaded to appropriate platforms and notify local markets as appropriate
Product Communication
▪ Responsible for the new product go-to-market package, including Product factbook, videos, technical materials PE Communication & Spending
▪ Manage the PE Comms budget for BU Marketing and individual markets on a monthly basis
▪ Liaise with Controlling team to ensure programme milestones related to marketing & communications are achieved on time and within budget.
Online & internal communication
▪ Support internal communication initiatives to provide APAC content for internal channels (intranet, Newsletter ). Global Project
▪ Participate in regional and global project teams as required
▪ Enhance visibility of APAC MarComms activities within the global Marketing community
Brand Health Track
▪ Support markets for a yearly Brand Health Track to help markets stay updated with the brand positioning in the market.
University Degree, preferably in Business, Marketing, Communications or a related discipline.
5+ years working experience in brand, social, or digital agency or related Marketing function.
Fluent English (written and spoken); native speaker will have a plus.
Ready to drive with Continental? Take the first step and fill in the online application.
Continental desarrolla tecnologías y servicios vanguardistas para la movilidad sostenible e interconectada de personas y bienes. Fundada en 1871, la empresa de tecnología ofrece soluciones seguras, eficientes, inteligentes y asequibles para vehículos, máquinas, tráfico y transporte. En 2021, Continental generó ventas por 33 800 millones de euros y actualmente emplea a más de 190 000 personas en 58 países y mercados. El 8 de octubre de 2021, la empresa celebró su 150 aniversario.El sector del grupo Automotive incluye tecnologías para sistemas de seguridad pasiva, frenos, chasis, movimiento y control de movimiento. La cartera también cuenta con soluciones innovadoras para la conducción asistida y automatizada, tecnologías de visualización y operación, soluciones de audio y cámara para el interior del vehículo, así como con tecnología inteligente de información y comunicación para los servicios de movilidad de operadores de flotas y fabricantes de vehículos comerciales. La gama de productos y servicios se completa con actividades integrales relacionadas con tecnologías de conectividad, electrónica de vehículos y computadoras de alto rendimiento.
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