Matters
Brand and Marketing Lead
TLDR
Lead marketing initiatives to enhance brand visibility and community building for a rapidly growing Web3 platform focusing on fair creator ecosystems.
The Web 3 is arriving, bringing a new wave of change to the Internet. Matters Lab is committed to building a freer and fairer creator ecosystem in the Web 3 world: one that is in control of data and ownership while realizing the co-creation of content and reaping the rewards of digital assets.
Are you a savvy marketer who enjoys community building? Do you like working on digital campaigns and love the idea of building a new brand on the forefront of cutting-edge tech? Matters Lab is a massively popular web3 platform and we are growing. We are looking for a brand and marketing lead to join our team, where you will attract more followers into the world of web3 while making more friends here as the representative of Matters.
About the role
Lead all branding &marketing activities to drive brand awareness and social media growth
Build PR relationships for media coverage
Lead the design and production of captivating content for content marketing, campaigns, and business development
Bring a data-driven approach to content marketing, think up cool marketing campaign ideas, and execute
Manage relationships with ecosystem projects and teams
Build online communities and media matrix from the ground up
You may be a fit for this role if you have...
At least 2 years Experience in a multimedia marketing role or related fields, with direct hands-on responsibility with a variety of content deliverables
Demonstrated ability to develop and execute viral marketing campaign ideas
Experience building and leading teams in a start-up environment
A creative eye with experience in developing and evolving content and brand strategies
Always on the lookout for synergies both in and outside the Matters ecosystem
Native English speaker
Self-driven and stress management ability. There is no micro-management at Matters. We believe that our teammates can drive themselves and help each other. A startup requires breaking through the barriers, which means challenges, growth, hard work, and stress. So we hope you are ready to meet the challenges and feel excited about them.
Bonus points if you…
A passion for Web 3, blockchain, and creator economy, is a strong plus
Experience in internet and crypto & blockchain companies is a plus
Matters builds decentralized networking technology that empowers creators and communities to thrive in the Web 3 ecosystem. Our platform prioritizes data control and ownership, enabling co-creation and equitable rewards for digital content. We provide robust, high-availability services supporting a vibrant network of creators and millions of readers.
Marketing Lead