Cowboy is a Belgian startup that is developing innovative electric bikes for urban riders. Cowboy’s main goal is to improve urban mobility and take commuters to their destination in a more enjoyable, sustainable, and efficient manner.
Founded in 2017 by entrepreneurs Adrien Roose, Karim Slaoui, and Tanguy Goretti, Cowboy is headquartered in Brussels, Belgium. Cowboy is the winner of the Eurobike 2017, the Red-Dot bicycle design award 2018, and the Red-Dot “Best of the Best” award for the Cowboy 2.
With traffic congestion plaguing metropolitan areas, electric bikes are proving to be the fastest means of transportation, beating cars and ground public transport. Cowboy’s vision is to elevate the daily commute to the next level in terms of speed, comfort, and freedom of movement around the city. Cowboy enhances the riding experience by unifying intelligent technology, delightful design, and meticulous customer service.
In April 2019, Cowboy launched its third model, the Cowboy 3, and it is sold across Europe. In May 2021, Cowboy unveiled its fourth-generation electric bike, the Cowboy 4.
Cowboy Mobile Service Mission:
When Cowboy customers run into a problem, they have the possibility to book an appointment at their door. You’ll ride across the city from one appointment to the other to meet customers. You’ll repair their bike, aiming at getting them back on the road in no time, providing a world-class repair experience.
We’ve got your back: thanks to our remote diagnostics, you’ll know the issue and the fix beforehand, and our online training will provide you with everything you need to perform fast and seamless repairs. Our specialized Repair team will be at phone’s reach should you run into unexpected problems.
At the moment, we are actively looking for candidates for the following cities:
Belgium 
: Brussels, Bruges, Antwerp, Hasselt, Aalst, Namur, Leuven
The Netherlands 
: Eindhoven, Utrecht, Arnhem, Groningen,
Germany 
: Hamburg, Munich, Berlin, Cologne, Dresden, Karlsruhe, Stuttgart, Mannheim, Münster, Hannover, Bielefeld
United Kingdom 
: London
Others: Copenhagen
Requirements
Benefits
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A new electric bike for urban riders.With electric bikes traditionally viewed as expensive, cumbersome and poorly designed, Brussels-based Cowboy is reinventing the category by blending design elegance with affordability and technology that connects owners to their bikes through a mobile app, featuring a secure key, live stats, and GPS tracking.Why become a Cowboy? Move around your city easily without breaking a sweat. Cowboy makes every trip enjoyable and efficient. The intelligent motor-assistance system has built-in sensor technology, measuring speed and torque. This technology adjusts intuitively to pedalling style and force, delivering an added boost of motor-assisted speed at key moments: when you start pedalling, when you accelerate, or go uphill. A battery that gives riders the freedom to roam for 50km, and takes just 2.5 hours to fully charge. This battery is integrated into the frame under the saddle and is easily removable. Alongside design and efficiency, safety is Cowboy’s top priority. The electric bike has integrated front and rear lights, as well as a built-in brake light that lights up when the hydraulic brakes are used. The bike and battery together weigh in at 16kg, which makes this Cowboy one of the lightest electric bikes on the market. The Cowboy app has on-board navigation so commuters can get to their destination even faster and more easily, an on/off button so only the rightful owner can unlock their bike and a data dashboard that, among other things, tracks speed. Founded in 2017 by start-up entrepreneurs Adrien Roose Karim Slaoui and Tanguy Goretti, Cowboy is headquartered in Brussels, Belgium.Follow Cowboy on Instagram @Cowboy_HQ, on Twitter @Cowboy_HQ, on Facebook @CowboyHQ, and find more information at www.cowboy.bike
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