The Role 

As more Americans turn to cannabis for well-being, we are looking to grow our team to help us bring additional safe, trusted products to even more consumers and channels across the country. The Beverage Account Executive, WI will be a key player in expanding our THC-infused beverage business and growing consumer access to our best-in-class products.  

We are seeking a Beverage Account Executive for Wisconsin who will play a key role in driving market share growth by continuously gaining new distribution across both off-premise (retail stores, liquor stores, supermarkets) and on-premise (bars, restaurants, venues), while ensuring that accounts carrying our products are fully stocked and prominently displayed throughout the account. This hybrid role blends sales strategy and merchandising execution, focusing on increasing brand visibility, securing prime placements, and expanding our footprint in the market. The Account Executive is a sales expert to all our channel partners, providing insights, guidance, and support to maximize sales potential. You are the perfect fit for this role if you possess a go-getter mentality, are tenacious, and love solving problems with a strong desire to succeed. 

This position requires up to 100% travel within the territory (Wisconsin). 

Responsibilities 

Sales & Market Share Growth: 

• Work closely with off-premise (grocery stores, liquor stores, convenience stores) and on-premise (bars, restaurants, venues) accounts to drive product visibility and volume 
• Increase market share by securing new placements, improving shelf space, and expanding points of distribution 
• Serve as a trusted sales expert to channel partners, helping them understand category trends, sales techniques, and promotional opportunities. 
• Develop and maintain strong relationships with key decision-makers in accounts to ensure long-term partnerships. 
• Collaborate with our Distributor Partner, participating in ride-al ongs and sales meetings to align on strategy and execution. 
• Identify and open new accounts while maximizing sales opportunities within existing locations. 
• Monitor competitive activity and provide insights on opportunities for market growth. 

Merchandising and Consumer Engagement 

• Ensure all off-premise locations have properly stocked shelves, with backroom inventory efficiently rotated and managed. 
• Maintain, clean, and enhance product displays, keeping them dust-free and visually appealing. 
• Secure prime shelf space and on-premise placements, negotiating for better visibility and positioning. 
• Monitor inventory levels and work closely with our Distributor Partner to prevent out-of-stocks and ensure strong sell-through. 
• Conduct regular store visits to enforce brand standards and enhance execution. 

Sampling & Consumer Engagement 

• Manage and execute in-store and on-premise sampling programs, introducing new customers to the brand and increasing trial conversions. 
• Educate store staff, bartenders, and consumers on product benefits to enhance brand awareness and loyalty. 
• Track the effectiveness of sampling efforts and provide feedback to sales and marketing teams. 

Qualifications  

• Proven Sales Experience: 2+ years of experience in sales, merchandising, or a related field, preferably in the beverage or CPG industry. 
• Relationship-Builder: Strong ability to build and maintain relationships with retail managers, bar/restaurant owners, and our Distributor Partner 
• Entrepreneurial Spirit: Self-motivated and self-sufficient, with a hunger to win and the ability to work independently in a startup environment. 
• Self-starter: Self-motivated, organized, and able to work independently in the field. 
• Strong communicator: Excellent communication, negotiation, and problem-solving skills 
• Passion for Innovation: Excited to champion a new category and educate consumers about the product. 
• Resilience & Resourcefulness: Scrappy, adaptable, and ready to overcome challenges in a competitive industry. 

Additional Requirements 

• Must pass any and all required background checks  
• Must be and remain compliant with all legal or company regulations for working in the industry  
• Must possess valid driver’s license 
• Must be a minimum of 21 years of age 

#LI-REMOTE