About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

About the Role

As Senior Marketing Manager, you will lead Shark Beauty’s marketing strategy and execution across Germany and serve as a key voice in shaping our approach to consumers in the region. Based in Frankfurt, you’ll act as both a commercial driver and cultural ambassador, ensuring Shark Beauty resonates with diverse regional audiences while supporting our global growth strategy.

This highly visible role requires a balance of strategic thinking, compelling storytelling, local expertise, commercial rigor, and team leadership to build brand connection and deliver measurable growth.

What You'll Do:

Regional Leadership & Strategic Planning

Serve as the voice of the Dach consumer, advocating for regional nuances in consumer behavior, retail dynamics, and media consumption

Lead localization of Global Shark Beauty Marketing strategy, aligned with SharkNinja’s global priorities and brand standards

Escalate to global stakeholders what is required for Shark Beauty to win in the Dach region

Go-to-Market Excellence

Own GTM planning and execution for the Dach region, including product positioning, partnerships, launch strategy, pricing, media, and retail readiness

Localize global campaigns while ensuring cultural relevance and business impact
Partner with sales to drive category expansion, retail activation, and trade marketing strategies across key accounts

Consumer, Category & Brand Stewardship

Champion a consumer-first mindset, elevating local insights to inform brand strategy and innovation roadmaps

Monitor performance KPIs, optimize marketing investments, and drive continuous improvement across markets

Ensure Shark Beauty’s portfolio is positioned for long-term relevance and growth in the region, act as advocate

What You'll Bring

10+ years of marketing experience at a multinational beauty or personal care company, with at least 5 years in a regional or general management role across DACH markets
Fluent in German and English
Deep understanding of regional culture, consumer preferences, and retail environments
Experience influencing global organizations and adapting global playbooks to regional realities
Strong leadership, stakeholder management, and team development capabilities
Willingness to travel across the region and to HQ as needed

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us:
Life At SharkNinja
Outrageously Extraordinary

SharkNinja Candidate Privacy Notice

For candidates based in all regions, please refer to this Candidate Privacy Notice.
For candidates based in China, please refer to this Candidate Privacy Notice.
For candidates based in Vietnam, please refer to this Candidate Privacy Notice.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]

Beauty Marketing Senior Manager, DACH

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