Bauer: Associate Brand Manager, Apparel

TEAMMATES WANTED

Working at Bauer is like playing on a hockey team. We empower each other to be our best. Everyone on the team has an important role to play. You might be leading others or collaborating with teammates on a big project. Whatever your title, you are part of something bigger than yourself.

Founded in 1927, Bauer Hockey developed the first skate. Since then, our passion for the game, drive for innovation, and commitment to the hockey community have made us the most trusted brand in hockey.

Purpose & Core Values:   

Our purpose at Bauer is to enrich life experiences through sports. We have the responsibility to cultivate the future of our brands. We are always “we” and never “I”.  We love what we do. We believe anything is possible and work to be our best. We strive to always redefine the standard of excellence in all that we do.

Want to join our team as an Associate Brand Manager, Apparel?

The Associate Brand Manager is responsible for assisting with execution, commercialization, and ongoing support of all Bauer Hockey Apparel product lines & lifecycles with a focus on licensed apparel. This role will collaborate with cross-functional teams to align and execute the seasonal category plans and drive category go to market strategies and planning for both new and existing products. The Associate Brand Manager reports to the Senior Director, Apparel, and will analyze consumer research and insights, brand tracking data, sales information, and projections to develop and execute marketing plans as well as manage the product line plan and pricing.

Essential Job Functions & Responsibilities:

• Become the consumer insights and competitive market industry specialist to drive product line strategy and brand growth.
• Manage product line plan and pricing.
• Assist with managing the entire product lifecycle, including attaining volume, profit, margin dollars and share.
• Work as a part of a cross-functional team to execute the seasonal product launch plans, including the product development, sales, supply, and demand teams.
• Assist in obtaining information on sales history, market share and competitors.
• Develop a deep understanding of business dynamics, retailer trends & challenges, to identify growth opportunities.
• Validate selling stories, features and benefits and final product direction through consumer insight collection.
• Assist the Director to support sales through key account presentations, trade shows and retailer specific demand creation initiatives.
• Team data collection and reporting from GLP, SAP, intranet maintenance of GLP.
• Track competitive assessments including launches and pricing comparisons.
• Collaborate with the creation of product briefs outlining product performance requirements, target costs, wholesale and retail pricing, and unit forecasts.
• Manage samples and seasonal marketing photo shoots.

Qualifications:

• BS or BA in Marketing, Business, or related field- or equivalent years of relevant and related experience.
• Minimum 1-3 years of experience in a business setting with brand management, strategic and analytical capabilities.
• Strong communication skills (written/verbal), including demonstrated ability to deliver effective presentations.
• Proficient in Microsoft Office (Word, Excel, and PowerPoint).
• Strong organizational and analytical skills.
• Excellent information seeking skills and detail oriented with ability to seek creative viable solutions to any given situation.
• Adjust quickly to changing priorities and business needs, strong time management skills.
• Management, strategic and analytical capabilities.
• Ability to clearly articulate and monitor goals and objectives for cross-functional team.
• Detail-oriented, with ability to seek creative viable solutions to any given situation.
• Ability to work independently and cooperatively in a diverse group and fast-paced, dynamic environment.
• Knowledge of the hockey industry and a core understanding of the consumer preferred.
• Knowledge of men’s and women’s licensed Apparel preferred.
• Travel as needed and/or required by essential job functions.

Interested yet? Good. We are, too. We're pretty sure you’ll want to know this position is eligible to participate in the Company’s annual incentive plan. We also offer one of the most generous benefits packages around including a 401(k) plan with employer match, paid parental leave, an employee discount program on apparel and gear, casual & hybrid work environment and a host of other perks we don't have room to mention here.

We are committed to employing a diverse workforce and are an equal opportunity employer.

We use AI-assisted tools during parts of our recruitment process to help ensure fairness and efficiency. All final hiring decisions are made by our human hiring team.