B2C Growth Marketing Manager (Remote - Latam)

B2C SaaS / Marketplace : Organic Growth, SEO, GEO Expansion, Social Media, Product Growth

We are looking for a B2C Growth Marketing Manager to lead our global organic growth engine. Your goal is simple: grow qualified/organic traffic, increase visibility across markets, and turn product insights into measurable growth.

This role blends SEO, GEO (Generative Engine Optimization)expansion, social media, content, and product-led growth. You’ll collaborate closely with Product and Content teams and operate with full ownership over our organic strategy.

Organic Growth & SEO:

• Lead our SEO strategy end-to-end: technical, on-page, off-page.
• Build and manage a high-intent content roadmap aligned with product positioning.
• Improve rankings, crawl health, CTR and organic conversions.
• Run ongoing performance audits with clear priority-setting.

GEO Expansion:

• Prioritise countries based on demand, competitiveness and user behaviour.
• Adapt messaging and content to each target market.
• Manage localisation workflows and ensure international SEO consistency.
• Analyse country-by-country growth performance and iterate quickly.

Social Media & Community Growth:

• Define our organic social strategy across key platforms (LinkedIn is our Top Priority, followed by Instagram).
• Build communities, increase reach, and create narrative consistency.
• Work with content and design to deliver engaging formats.
• Analyse impact by geography and user segment.

Product-Led Growth & Conversion:

• Partner with Product to analyse user flows, activation, retention and key drop-offs.
• Translate product insights into acquisition and activation improvements.
• Lead go-to-market for new features and updates.
• Run structured experiments and A/B tests to optimise funnel performance.

Requirements

• Strong experience growing a B2C SaaS or marketplace product through organic channels.
• Proven SEO + GEO expertise (international SEO is a plus).
• Solid understanding of product-led growth, user behaviour and data.
• Experience running experiments and making decisions based on insights.
• Strong communication skills and ability to operate autonomously.
• Comfortable working with speed, ownership and iteration.
• Fluent ES/EN.

Nice to Have:

• Experience in multi-country growth.
• Knowledge of localisation workflows and multilingual SEO.
• Familiarity with product analytics tools (we use Mixpanel).

Benefits

• High-impact role shaping the entire organic growth engine.
• Direct work with founders and product leadership.
• Remote-first culture with flexibility and autonomy.
• Fast-moving environment where initiative is valued.
• Opportunity to scale a global platform and leave a real mark.

Other:

Location : Remote from LATAM

Contract : Full-time or contractor.

How to Apply

It’s up to you.

Option A
Apply in one click.

Option B
Send us a follow-up email at [email protected] to reinforce the value you can bring.

Option C
Be creative and find your own way to stand out by showing the value you can bring.

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