B2B Social Media & LinkedIn Lead Generation Manager

We are seeking a B2B Social Media & LinkedIn Lead Generation Manager to manage our LinkedIn presence and drive outbound lead activity. This role is responsible for building brand credibility, growing executive and company visibility, and generating qualified leads through consistent LinkedIn content, engagement, and direct outreach. This is not a passive posting role. The ideal candidate understands LinkedIn as a revenue channel, not just a content platform, and can connect social activity to pipeline outcomes. Key Responsibilities

LinkedIn Content & Profile Management

Manage and grow company and executive LinkedIn profiles.

Plan, write, and publish B2B-focused LinkedIn content, including:

Thought leadership posts

Industry insights

Product or solution positioning

Case studies and proof points

Maintain a consistent brand voice and posting cadence.

Outbound Lead Generation (LinkedIn)

Execute daily outbound activity on LinkedIn, including:

Connection requests

Personalized follow-up messages

Comment-based engagement to warm prospects

Identify and engage ICP-aligned prospects (titles, industries, company size).

Use social selling best practices to move prospects toward sales conversations.

Engagement & Community Building

Engage with relevant accounts, prospects, and industry voices.

Respond to comments and messages in a timely, professional manner.

Build visibility through meaningful participation in conversations.

Lead Tracking & Coordination

Track outbound activity, responses, and lead status.

Coordinate with sales or business development teams to:

Hand off qualified leads

Align messaging and follow-up

Maintain clean records of outreach and outcomes.

Performance & Optimization

Monitor key metrics, including:

Profile and post engagement

Connection acceptance rates

Response rates

Leads generated

Refine content and outreach messaging based on performance insights.

Required Qualifications

3–6+ years experience in B2B social media or LinkedIn-focused roles

Proven experience generating outbound leads via LinkedIn

Strong understanding of:

B2B buyer journeys

Social selling best practices

LinkedIn platform mechanics

Excellent written communication and personalization skills

Preferred Qualifications

Experience supporting executive or founder-led LinkedIn accounts

Familiarity with CRM tools and lead tracking workflows

Experience working closely with sales or revenue teams

Background in SaaS, enterprise, media, or professional services

What Success Looks Like (First 90 Days)

Consistent LinkedIn posting cadence established

Clear outbound workflow documented and executed daily

Steady flow of qualified inbound and outbound conversations

Improved engagement and visibility with target audiences

Measurable contribution to pipeline activity

Ideal Traits

Revenue- and outcome-driven mindset

Comfortable with direct outreach and follow-ups

Organized and disciplined in daily activity

Professional, credible, and brand-awareness