B2B Marketing Specialist

• Strategic Merchant Programs: Co-create and execute on  our merchant program marketing offerings, tailoring strategies to engage different tiers of customers and partners

• Co-Marketing Campaigns: Drive the planning and end-to-end execution of joint marketing activities with merchants, spanning paid ads, organic social, newsletters, giveaways, and dedicated landing pages

• Outbound Lead Generation: Fuel our B2B pipeline by organizing exclusive micro-events for key merchants (in collaboration with the Merchant Success team) and planning strategic trade fair participation

• Sales Enablement & Onboarding: Supercharge inbound sales and merchant onboarding by designing engaging sales materials and building automated, high-converting email sequences in HubSpot.

• Data-Driven Business Cases: Drive the development of compelling business cases to support marketing and sales initiatives

• Digital Footprint & Launches: Play a pivotal support role in redesigning the B2B segment of our website and executing high-impact go-to-market strategies for product launches and relaunches

• Experience: 3+ years of proven experience in B2B marketing

• Education: A degree in Marketing, Business, Commercial Studies, or a related field is highly preferred

• Languages: Native Danish and fluent English

• Mindset: You are highly proactive, creative, and bring a structured approach to your work. You thrive when driving your own projects and collaborating across diverse teams

• Communication: Exceptional written and verbal communication skills

• Events & POS planning: former experience with organizing business events, merchandise and point of sales materials 

• Tech Stack: Strong command of HubSpot, Meta & Google Ads, Figma, and Trello (or similar project management tools)

• Data Fluency: You are comfortable navigating data and extracting insights using Power BI dashboards and Google Analytics

We believe in empowering our team. Beyond a competitive compensation package, we offer:

• True Ownership: The autonomy to drive your own projects forward with fast decision-making and a deep sense of satisfaction

• Prime Location: A beautiful office situated right in the heart of Copenhagen at Kongens Nytorv

• Flexibility: A hybrid work model with 1 day of working from home per week

• ViaHub: Our highly anticipated yearly offsite, where the entire company travels abroad to run workshops and have fun together 

• Vibrant Culture: A young, energetic, and dynamic work environment