B2B Marketing Manager - Spain

AI overview

Drive innovative B2B marketing strategies to empower beauty and wellness entrepreneurs in Spain while leveraging data-driven growth initiatives and strategic partnerships.

Your career as B2B Manager at Booksy will give you the opportunity to drive the growth of our provider ecosystem in Spain, designing strategies that empower thousands of beauty and wellness entrepreneurs.

Reporting to the Head of Marketing Spain, you will lead a hands-on, fast-moving, and autonomous mission to define the local B2B strategy. You won’t just be managing a funnel; you’ll be experimenting with digital and offline marketplace levers to unlock scale in a team that values data and intuition over ego.

Your impact and what you’ll lead:

  • Drive the Spanish B2B strategy to deliver high-quality leads, conversions, and measurable funnel improvements.
  • Lead high-impact growth initiatives using a test-and-learn approach and growth-hacking methodologies.
  • Manage strategic partnerships and affiliate programs, overseeing our provider community and advocacy projects locally.
  • Provide strategic direction for B2B events, ensuring our trade activities support brand credibility and lead generation goals.
  • Optimise lifecycle communications, partnering with Global CRM and Product teams to ensure our messaging is clear, consistent, and high-quality.

Requirements

Essentially, to ensure you succeed in this role you’re going to need…

  • Proven, deep expertise in B2B marketing, performance marketing, and growth hacking, or end-to-end ownership of B2B marketplace funnels (ideally within SaaS or Marketplace environments).
  • A track record of success in driving lead generation, conversion rate optimisation, and acquisition scale.
  • A 360 marketing profile, showing strength in both digital performance and offline marketplace levers.
  • A data-literate mindset, with a highly structured approach to funnel decision-making and experience measuring lead volume, conversion, and retention impact.
  • Expertise in designing and optimising B2B provider acquisition and retention mechanics.
  • Influential stakeholder leadership, enabling fast, autonomous cross-functional execution without direct reports, in a dynamic and unstructured growth environment.
  • Deep working knowledge of tools such as Salesforce, Power BI, Looker, and CMS platforms, used for tasks like landing page creation and email marketing coordination.
  • Fluent English proficiency to work closely with global and cross-functional teams, combined with a high level of Spanish and hands-on experience in or strong knowledge of the Spanish market.

Benefits

Some of the benefits we offer in Spain are:

    • Medical + dental insurance paid for by the company.
    • Your birthday day off.
    • 50 € per month to use on Booksy services.
    • Wellness platform where you can do daily activities of all kinds and redeem vouchers at clothing, home, music, cinema, games, experiences and travel shops.
    • Access to psychologist sessions
    • Flexible remuneration: Personal income tax savings to use on restaurant card, transport, medical insurance, childcare, training and discounts on other services.
    • We're proudly distributed across the globe, with each market being remote-first. Depending on which market you're joining, you might have office access or be fully remote - either works. All we ask is that you're based in the country/region this role is advertised in.

A bit about Booksy:

A career at Booksy means you’re part of a global team focused on helping people around the world feel great about themselves, every day. From empowering entrepreneurs to build successful businesses, to supporting their customers to arrange 'me time' moments, we’re in the business of helping people thrive and feel fantastic.

Working in a rapidly growing, ever-changing scale-up comes with its own set of opportunities and challenges. If you prefer a stable environment, with clear processes and structures then, we've got to be honest, you won't always find that here. However, if you enjoy inventively solving problems with others, helping create clarity when things get confusing, and prioritising your own path within ambiguity, then the chances are that you'll love the opportunities available to grow your career at Booksy.

Our Diversity and Inclusion Commitment:

We work in a highly creative and diverse industry so it goes without saying that we strive to create an inclusive environment for all. We welcome people from all backgrounds and are committed to fair consideration in our hiring process. If you have any accessibility needs or require reasonable adjustments during the interview process, please contact us at [email protected], so we can best support you.

Please submit your application for this role in English

Perks & Benefits Extracted with AI

  • Health Insurance: Medical + dental insurance paid for by the company.
  • Flexible remuneration options: Flexible remuneration: Personal income tax savings to use on restaurant card, transport, medical insurance, childcare, training and discounts on other services.
  • Wellness platform access: Wellness platform where you can do daily activities of all kinds and redeem vouchers at clothing, home, music, cinema, games, experiences and travel shops.

Who Are We? We’re Booksy and we have a passion for appointments. Not only do we have a passion for appointments but we strive to make them as easy as possible. Booksy is an appointment scheduling app that helps health and beauty pros amplify their craft and run their businesses without worrying about the boring, nitty gritty details We know what you’re thinking—this is a young and fun company where happy hours are frequent and work consists of free snacks and socializing. Sounds ideal, right? Wrong. While we do enjoy the fun stuff, we take the most pride in owning our roles. Come to work and be present, engaged, and confident that the work you’re doing directly impacts the success of our company and our customers. We’ve come a long way, but we’re looking for people to take us above and beyond because we sure as hell have a ways to go. And on Thursdays, we work extra hard, because happy hour starts at 4 and we can’t be late. Before you get too attached, we want to be transparent with you. We are not hand-holders, or babysitters or a step-by-step IKEA instruction manual or a soccer dad holding a travel mug on the sidelines screaming at you to “trap, tap, and go!” We’re doers and seekers who are looking for people with grit, people who can take an inkling of direction, execute against it, and run like the freakin’ wind. We give you permission to ask for forgiveness.

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