B2B Marketing Manager

AI overview

Help establish and scale marketing presence internationally by creating and managing content to drive visibility and generate leads for Digital Forms.

About Us

At Digital Forms, we help companies grow through digital transformation — from process optimization and automation to AI and custom software development. We work with international clients and run fully remotely, supported by a small but mighty team.

The Role

We’re looking for a B2B Marketing Manager to help us establish and scale our marketing presence across international markets (UK & US).

This is a hands-on role focused on creating and managing all types of content that build visibility and generate leads for Digital Forms.

Requirements

Key Responsibilities

  • Build and execute a coherent marketing strategy for the UK/US markets, aligned with business goals.

  • Create and maintain media plans - defining channels, formats, and priorities for ongoing activities.

  • Develop and manage content in all forms - articles, case studies, videos, and sales materials.

  • Optimize the website and landing pages for UX, SEO, and lead generation performance.

  • Coordinate and enhance existing initiatives (podcast, events, case studies).

  • Set up and track marketing analytics (automation tools, reporting).

  • Collaborate with founders and the consulting team to translate project insights into marketing assets.

  • Work closely with the sales team to provide materials and insights that support client acquisition.

Must-Have Qualifications

  • Proven experience working with international B2B clients or professional services firms, ideally within consulting, tech, or software.

  • Fluent English (C1 or higher) - able to create and manage all communication in English for UK/US audiences.

  • Strong content creation skills (articles, case studies, client materials, etc.).

  • Experience with video marketing - from concept or scripting to production coordination.

  • Solid understanding of digital transformation.

  • Working knowledge of GA4 and marketing automation tools.

  • Hands-on, proactive approach - able to execute and deliver, not only plan.

Nice-to-Have Qualifications

  • Experience with performance marketing, ABM or growth marketing tactics.

  • Background in event marketing and partnership marketing.

Salary
60 zł – 120 zł per hour
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