Lifecycle Marketing Manager
The Lifecycle Marketing Manager supports the execution of customer marketing and lifecycle programs across the existing customer base, with a strong focus on customer advocacy (references, referrals, case studies, and stories) and retention-oriented lifecycle communications.
This role partners closely with Customer Success, Account Management, Sales Ops, Product Marketing, and Data to help deliver consistent, value-driven customer experiences that support onboarding, adoption, renewals, and expansion. The role is highly hands-on and execution-focused, contributing directly to programs that increase engagement, satisfaction, and lifetime value.
The Lifecycle Marketing Manager supports customer marketing for all service lines, reports to the Sr. Manager of Lifecycle Marketing. This is an opportunity to make an immediate impact on a small, fast-moving team.
Essential Functions
Lifecycle & Retention Support
Execute cross-channel customer lifecycle communications (email, in-product messaging, webinars, education/resources, community) that support onboarding, adoption, engagement, renewals, and advocacy, excluding new-logo acquisition.
Support the mapping and ongoing improvement of customer journeys from onboarding through renewal to ensure a consistent and positive experience.
Support retention initiatives by helping identify churn risks, assisting with re-engagement programs, and communicating ongoing value to existing customers.
Expansion Support (Upsell & Cross-Sell)
Support upsell and cross-sell lifecycle campaigns within the existing customer base by executing targeted messaging and campaigns.
Collaborate with Sales, Account Management, and Customer Success to assist with expansion-focused communications and customer-facing materials.
Customer Marketing & Advocacy
Execute customer marketing programs that support advocacy, including customer references, referrals, testimonials, case studies, reviews, and customer stories.
Partner with Customer Success and Account Management to identify advocate-ready customers and coordinate outreach and content development.
Assist in developing customer-facing content (case studies, success stories, quotes, webinars, education materials) that highlights outcomes, value, and ROI.
Enablement, Insights & Optimization
Working with Product Marketing, create ad maintain customer-facing and internal materials (one-pagers, decks, email templates, FAQs) that support renewals, expansion, and customer education.
Use customer insights and performance data (usage trends, NPS/CSAT, support inputs) to help refine messaging, segmentation, and timing.
Assist with experimentation and performance tracking to improve activation, adoption, engagement, renewals, and expansion outcomes.
Help maintain dashboards and reports related to lifecycle performance, retention, adoption, and advocacy.
Team & Day-to-Day Execution
Contribute as a hands-on team member, balancing independent execution with cross-functional collaboration.
Minimum Qualifications
Experience executing lifecycle or customer marketing programs in a B2B environment, with exposure to retention, advocacy, renewals, or expansion initiatives.
Experience: 3-5 years of B2B lifecycle or customer marketing experience preferred.
Strong organizational and execution skills with the ability to manage multiple programs simultaneously.
Hands-on experience with Salesforce preferred.
Comfortable working cross-functionally and supporting shared goals across Marketing, Customer Success, and Sales.
Analytical mindset with experience using data to measure performance and inform improvements.
Ability to adapt in a fast-paced environment with evolving priorities.
