A Job Thing
B2B Digital Marketing
TLDR
Own and execute B2B social media strategies generating 500+ leads monthly while engaging decision-makers and optimizing performance metrics.
- Own and execute organic social media strategies focused on B2B lead generation.
- Generate at least 500 qualified leads monthly through platforms such as LinkedIn, TikTok, and other relevant channels.
- Identify, attract, and engage decision-makers (e.g., HR, hiring managers, business owners)
- Qualify incoming leads based on predefined criteria before assigning to the sales team.
- Work closely with sales to ensure lead quality, conversion alignment, and feedback loop.
- Create and publish HR-focused content (e.g., hiring insights, workforce trends, employer branding topics) in clear, professional English.
- Maintain a consistent content calendar and posting discipline.
- Track and report performance metrics (lead volume, conversion rates, engagement).
- Continuously test and optimize content formats, messaging angles, and channels.
- Proven experience in B2B marketing, lead generation, or social media growth.
- Strong understanding of organic content strategies (especially LinkedIn and short-form content platforms).
- Ability to write clear, structured, and professional English content (HR-related topics required).
- Strong execution discipline to be able to maintain daily/weekly output without drop-off.
- Data-driven mindset - comfortable tracking performance and iterating based on results.
- Ability to work in a fast-paced, KPI-driven environment.
Preferred Traits (Critical for Success)
- High ownership: takes full responsibility for hitting lead targets.
- Strong execution consistency.
- Independent thinking: able to test and refine strategies without constant direction.
- Resilient under pressure: maintains output even when performance fluctuates.
- Focuses on results.
- Statutory deductions (EPF, SOCSO, EIS & PCB).
- Smart casual dress code.
- Convenient location near MRT, Monorail & LRT.
- GRAB corporate benefits.
- Life insurance & panel clinic coverage.
- Optical/dental subsidy.
- Sports & education coverage.
- 12 - 22 days annual leave + 16 days medical leave.
- Monthly personal development training.
- Team building activities.
- Annual increment & bonus.
Benefits
Health Insurance
Life insurance & panel clinic coverage.
Annual increment & bonus
A Job Thing is a Malaysia-based HR tech company that offers an all-in-one recruitment platform designed to streamline job posting, candidate sourcing, and applicant tracking. By simplifying the hiring process, we empower businesses of all sizes to hire faster and smarter, enabling them to focus on building their teams rather than getting bogged down in administrative tasks.