B2B Content Marketing Writer

Core Responsibilities

• Vertical-Specific Content: Develop a wide range of high-impact content – including blog posts, email nurture campaigns, and long-form E-books/white papers – across a variety of product verticals & solutions (e.g., Aviation, Ad Tech, Broadcast/Digital Media, Government & Defense, and data APIs) for all stages of the customer journey.

• The New Search Frontier: Conduct SEO research, with a heavy emphasis on Answer Engine Optimization (AEO). You will ensure our content is cited as the "source of truth" for generative AI engines (Gemini, ChatGPT) for weather intelligence and related offerings.

• Client Storytelling: Conduct professional interviews with clients and internal SMEs (Meteorologists, Data Scientists, Product Marketers) to produce high-authority case study success stories. Interest in the weather is a plus.

• Multi-Channel Copy: Craft high-conversion product and landing pages and engagement-focused LinkedIn copy that positions us as the thought leader in weather intelligence and data tech.

Requirements & "The Perfect Fit"

• 6-10 Years Writing for  B2B Audience: You have an impressive portfolio that proves you can write for B2B C-suite executives and technical practitioners alike.

• Deep Industry Fluency: Proven experience in any of our core verticals is a plus:

  • Ad Tech: Understanding of cookieless targeting, contextual advertising, and "Mindset Marketing."

  • Aviation/Gov: Understanding of operational efficiency, FAA/EWINs standards, and risk mitigation.

  • Tech/APIs: Comfort writing about data integration (high level) and data use cases as well as visual storytelling through media products.

• Strategic Research: Demonstrated skill with SEO tools and a deep curiosity about how Generative AI is changing the way B2B buyers find information.

• Meticulous Proofreader: You have a relentless "editorial eye" that ensures every piece of content reflects the world's most accurate weather forecaster. Mastery of AP Style required. This role is tasked with updating and maintaining the integrity of all house style documentation.

• Accomplished Collaborator: This role works with all areas of the business and will need unmatched collaborative skills including listening, negotiating, tailoring the approach according to audience/key stakeholders, decision-making, and time management. Must have a high “get-it-done” quotient and an ambitious drive to get projects across the finish line.

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, marital status, or any other status protected under federal, state, or local law.