AVP, Marketing & Community

At SimpsonScarborough, we spend our days building brands that endure, inspire, and elevate the all-important work of colleges and universities in shaping our future. Recognized as a leader in the higher-ed marketing industry, our company runs a fully remote team of approximately 65 employees coast to coast.

The Associate Vice President (AVP), Marketing & Community is a senior leadership role for a marketer ready to lead change, drive growth, and bring higher education leaders together around a clear point of view. This role turns insight, reputation, and relationships into measurable B2B demand and long-term growth, while building a connected community that helps shape the conversation across the sector.

This is a hands-on B2B leadership role, where success is defined by lead quality, pipeline contribution, and the strength of long-term relationships, not activity or volume. The AVP ensures marketing is tightly aligned with Sales and Growth, operating with speed, clarity, and accountability in a high-value, high-consideration market, while transforming the function into a disciplined, AI-enabled growth engine that fuels new business, strengthens renewals, and scales SimpsonScarborough’s influence over the next phase of growth.

What you’ll do
• Build and activate a high-impact community, convening higher education leaders around shared challenges and insight, and turning that community into a meaningful source of trust, connection, and long-term growth for SimpsonScarborough.
• Own B2B demand generation and pipeline impact, with clear accountability for high-quality MQL and SQL generation, long-cycle lead nurture, and sales enablement in a complex purchasing environment.
• Modernize the marketing function through AI and automation, embedding intelligent tools and workflows that materially increase speed, consistency, and effectiveness across content, insight, research, SEO, and go-to-market execution.
• Partner closely with Growth and Executive Leadership, translating market insight into actionable strategy, revenue alignment, and scalable execution across both new business and renewals.
• Shape SimpsonScarborough’s market narrative and positioning, ensuring our point of view, brand, and value are unmistakable and consistently expressed in ways that drive preference and demand.
• Lead thought leadership and external presence, serving as a credible, visible voice through original content, convenings, and industry engagement that reinforce differentiation and authority.
• Develop and lead the marketing team, setting a high bar for judgment, storytelling, operational rigor, and measurable outcomes.

Qualifications

• 10+ years of experience in marketing, branding, growth, or go-to-market leadership within higher education.
• 3+ years leading and developing marketing teams across varied disciplines.
• A strong track record in B2B demand generation and pipeline-driven marketing.
• Proven ability to articulate compelling value propositions and differentiated positioning.
• Exceptional communication skills, strong emotional intelligence, and the ability to influence across functions and levels.
• Hands-on experience with AI-powered marketing tools and platforms.
• Experience speaking at industry conferences and events for senior-level audiences.
• A demonstrated voice as a thought leader, writer, and industry contributor.

• Bachelor’s degree and/or equivalent practical experience will be treated equally.

Salary, Benefits & Perks

• Salary starts at $130,000.00 and will be commensurate with experience.
• SimpsonScarborough offers a full benefits package, including nationwide health coverage, dental, vision, employer paid life insurance & short-term disability, flexible time off (FTO), and additional voluntary benefits such as pet insurance, identity and legal protection, hospital indemnity, additional life coverage, critical illness and accident insurance, paid parental leave, and a 401(k) with employer contribution after waiting period.
• Perks include flexible work model, a monthly stipend for remote working, two (2) weeklong agency-wide refresh weeks (summer and winter office closures), and a day off for your birthday.

At SimpsonScarborough, we believe diversity, equity, inclusion, and belonging are central to our core values, cultural norms, and critical to our long-term success. We believe this work is a continual effort that requires consistency, intentionality, vulnerability and accountability for ourselves and others. Through our efforts we strive to make impact in our work, in our workplace and in our industry.

SimpsonScarborough is an equal opportunity employer. We have a strict anti-harassment policy and a no tolerance non-discrimination policy. We welcome employees of all backgrounds regardless of nationality, race, religion, gender identity, veteran status, and all characteristics protected by state and federal law.

Beware of fraudulent job offers. SimpsonScarborough will never ask you for personal information or for interviews through unofficial channels. Please report any suspicious activity to [email protected].