Audience Producer, CNBC

OVERVIEW

CNBC is looking for an Audience Producer to join our Singapore newsroom. This is a fast-paced, individual contributor role at the intersection of editorial, analytics, and audience engagement.

You will take charge of our social media platforms, homepage, mobile push alerts, and vertical video strategy using real-time data and analytics to shape how our stories reach and engage global audiences. The ideal candidate is highly data-driven, confident in using insights to drive decisions, and eager to experiment and learn from what the numbers tell us.

You will collaborate closely with both TV and Digital editorial teams to ensure maximum impact on our journalism across platforms. Whether it's aligning a big TV interview with homepage curation, amplifying breaking news through mobile pushes, or optimizing a cross-platform rollout for a special report, you will help build cohesive, data-informed content strategies that deliver results.

KEY RESPONSIBILITIES

• Manage and publish content across social platforms (Twitter/X, Instagram, Facebook, TikTok, LinkedIn, etc.)
• Curate and update the CNBC.com homepage and app front
• Write and send timely, high-impact mobile push alerts
• Monitor, analyze, and act on audience data via tools like Pars.ly and data dashboards
• Use data and audience insights to drive traffic, engagement, and story prioritization on platforms
• Create and edit vertical videos for platforms like Instagram and TikTok
• Repackage stories for different formats (social threads, carousels, videos, SEO headlines, etc.)
• Stay ahead of digital trends, platform shifts, and emerging audience behaviours
• Collaborate with TV and Digital editorial teams to coordinate story promotion and platform strategy

ESSENTIAL REQUIREMENTS       

• Proven expertise in running high-performing social channels for a news brand
• Strong headline writing, story packaging, and copy-editing skills
• Experience using CMS and analytics tools (e.g. Parse.ly/Chartbeat)
• Ability to shoot/edit short-form video using Adobe Premiere Pro or similar tools

DESIRED ATTRIBUTES

While not essential for this role, candidates with experience or proficiency in the following attributes tend to excel in this position.      

• Three (3) or more years of experience in digital journalism, audience engagement, or social media.
• Passion for real-time data and using analytics to shape content and distribution
• Creative, audience-first mindset with a strong sense of editorial judgment
• Collaborative and communicative across teams and time zones
• Demonstrate composure, exhibit sound judgment, and thrive in high-pressure environments, especially during breaking news or high-impact moments
• Keen interest in business news and innovation in digital storytelling

The responsibilities associated with this position are not limited to the above description and may be modified at any time by the Company.

As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision. VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

VERSANT Media is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at VERSANT via-email, the Internet, or in any form and/or method without a valid written Statement of Work in place for this position from VERSANT's Talent Acquisition team will be deemed the sole property of VERSANT. No fee will be paid in the event the candidate is hired by VERSANT as a result of the referral or through other means.